Mother’s Day is right around the corner. Did you know it’s the third most popular retail holiday, just behind the winter holidays and Valentine’s Day? In fact in 2018, the total consumer spending was over $23 billion. 14% of that figure went to personal services like salons and spas.

This year, these figures are expected to go even higher as experts predict that many moms will want to receive a gift of experience, rather than physical gifts.

As holistic hair stylists, we are in the business of  service, so this is the perfect time to offer an unforgettable experience and build lasting client relationships. After all, mothers deserve nothing but the best, especially on their special day.

Here are five simple ways to make Mother’s Day a success but also keep them coming back!

Gift cards are an easy go-to option, especially for those who aren’t sure what to get for the women in their lives. Not only does it take out the guesswork, gift cards ensure that they will spend money at your business. It’s a proven incentive for them to spend more!

With many moms opting for experience rather than material gifts, spending quality time and getting pampered with their daughter is something they would love to be part of. Create a group deal where they both receive a service for a special rate.

The experience is what its about: As soon as they come in, offer a flower, beverage or hor d’oeuvres. The goal is to make it a memorable visit so they keep coming back.

Collaborating with other small businesses, like a wellness center or health food stores, in your area is a great way to network, draw in a new customer base and keep marketing costs low. Create hard-to-resist packages that have at least one item from each business you’re working with – either in a form of product or gift card – so clients feel like they are getting something more out of it.

Packages take out the guesswork out of finding gifts for loved ones. Plus, who doesn’t love getting freebies? Print out your Mother’s Day service packages and display them at the front desk area. If you’re a booth renter, make sure they are in clear view so it’s easy for clients to ask questions and make a purchase.

Trust us when we say that clients will surely be thanking you for helping find that perfect Mother’s Day experience.

Just make sure that the packages have different price points to attract everybody’s budget.

For spas:

1. Mani + Pedi + FREE Facial
2. Facial + Massage + FREE Blowout
3. Express Mani + Express Pedi + FREE Express Facial/Massage

For Salons:

1. Haircut and Style + Deep conditioner/treatment + FREE Makeup Application
2. Blowout + Makeup Application + FREE Skincare or Hair Styling Product

Utilize social media by making a fun contest for mom and daughter to win a free makeover. Giveaways are a great idea to draw attention to your business and build connections.

For example: Ask clients to comment on your giveaway post and tag their mother or daughter to win a free haircut, color/gloss or blowout on Mother’s Day. For bonus points, ask them to repost the giveaway so their friends can see it and give your business the exposure it needs.