This month’s Spotlight is on Tyler Fenix, one of Simply Organic Beauty’s long-time trusted educators. Being in the hair industry for more than 30 years, he has witnessed and experienced the various health-damaging effects of constant exposure to toxic chemicals on his well-being and his clients. This prompted him to look for healthier alternatives and set up his own salon suite in North Miami Beach, Florida.

What gives you motivation in the industry?

I have always been motivated by healthy hair. Since I began at the age of 16 as an apprentice in Baltimore, I was guided by some great individuals who taught “If you can give them what they want, while also keeping their hair at its healthiest, you will have clients for life,” and “You break the bonds when you break the hair!”

What motivates you to help inspire your clients?

I would have to say that Oway, the company, and the products themselves has been my most recent motivator when it comes to inspiring clients. There is an ease that the apothecary-like retail and color system lends to helping clients want to take better care of their hair and the environment.

Do you specialize in anything? If so, what and why?

Since about the late 80’s and early 90’s I focused solely on specializing in hair coloring. I love it. In many ways the application process is meditative for me. I find satisfaction in the weaving of a traditional foil application and I get my creative juices flowing with techniques like Balayage and Hair Painting. I also focused on Hair Cutting throughout the years and hope to infuse some new energy in that area soon to add to my list of educator’s skills.

Do you have a favorite formula you can share?

Hmmm, this is a hard one. I love all formulas from simple natural grey coverage to complex dimensional applications. I would say more about a technique here which can be used with many formulas.

I apply a color to my clients hair like 15g 6.34 + 7.34 + 20vol.

After application root to end, I will paint a mixture of 15g 0.0 + 5g 0.3 booster + 30vol around the face and artfully crown over the applied base. This gives a very natural, subtle highlight that is easy to repeat in a few visits. It is excellent for shorter hair, as foils or plastic is not necessary. Just between us holistic colorists – it is a great ticket up-sale to put a few more bucks on your book without taking a lot of time and is also great for those who are afraid of bleaching.

What practices do you have as a holistic stylist?

I choose to work one on one with my clients. This gives them a sense of being really cared for. I have a salon suite, which is great for this because they feel like they have my undivided attention. Most of the fear they have is related to previous salons where they were left to “process” well over time and made them feel like they were unimportant.

I have purchased a sink which allows them to lay almost fully back, while also allowing me to sit while I am shampooing, which saves my back while giving my legs a rest. I also have always given a massage therapy shampoo! This gives my clients the ultimate feeling of peace and relaxation that is very hard to find on a consistent basis anywhere else.

During the processing time, I offer herbal and green teas with raw organic honey or liquid pure stevia. I try to steer them toward decaf options and do not serve coffee, as even the aroma is too stimulating.

I use floor cleaners I make with essential oils and an atomizer that diffuses a soft aroma upon the client’s arrival and during shampoo. I use ONLY ammonia/formaldehyde free color and chemicals. My clients notice this usually by the middle of the visit when they are not having problems with breathing or their eyes tearing!

What are some good tips for new stylists trying to break into the industry?

Always go back to basics. The laws of color will never disappoint you, but will assist you by helping you formulate and/or add techniques to your practice which will assist you in achieving artistic but consistent results that can be repeated with each visit.

When you shop at Ikea, then bring it home to put together, you will do much better if you read the manufacturer’s directions. No matter what color line you choose, it is always worth it to read that company’s guidelines over and over until you understand and have it committed to memory. There is no shame in keeping the manual next to your color stations and referring to it until you feel comfortable with that brand’s mixing ratio for grey coverage or formulations for refreshing the ends. This practice will save you many hours of having to correct things. It also strengthens your knowledge of the line so you can break out and create with confidence later!

Consistency is key to repeat business. Fashion techniques and colors are a blast! If you are in editorial hair color work, then have at it with artistic fervor. But if you are looking to build a salary by way of repeat, returning clients, do yourself a favor and be consistent in your applications, formulations, and recording WHAT WORKED and WHAT DID NOT.

What is your most significant accomplishment as a professional?

I would say Eco Hair Color Style has been a great accomplishment for me. It is a small salon suite, but it is also my start-up. I have a larger goal over a period of foreseeable years, but I feel like this small start has taught me so much, in bite sized bits (mostly). It has been fun and fulfilling creating my holistic, organic color business. I celebrated 2 years since opening in March. But I have to add that becoming an Educator for Simply Organic Beauty and sticking with that over these last 5 or so years has really kept me inspired to achieve my own personal goals!

What is one product that you feel every salon must have and why?

My answer is not just one product but the whole Oway Hsystem. This has truly made my work stronger and enhances every aspect of Holistic Hair color practice. Hmilk is paramount for delivering a stellar canvas for toning after Hbleach and, in my opinion, replaces Olaplex 10 times over! Hscreen has been a skin staining savior and Hrestore has helped me prepare and repair while I color refresh ends. Hscreen saves me time and allows me to use that time during the shampoo to relax and restore my clients’ minds.

Outside of work, what are your main goals in life?

For most of my adult life I have studied/practiced many different and varying forms of spiritual/energetic modalities of meditation, healing, and self enhancement. I think I am being called to refresh those and maybe even teach locally in small groups to carry the message and share the teaching. This also mirrors my Educating in Holistic Hair Color as giving back is part of learning. After so many years in the business, it is like a rite of passage!

How do you handle a challenging client?

This relates to the previous question. I have to be real here because that is what makes me shine! I am not ever going to try to tell anyone that I have mastered this area of my field because days change and people coming in are very, very different. This is truly a challenge for any of us at times in our career, as we are in a very emotional business of beauty, and beauty is in the eye of the beholder. Refreshing my spiritual, energetic, healing and meditative practices will enhance and strengthen my ability to handle challenging clients.

I am only as ready as my spiritual and mental condition allows. In my humble opinion, this is part of a core holistic practice of any kind because the peace we want to impart must first be generated within ourselves and then maintained by our own personalized feedback system and daily practice.

Clients can push our buttons without a doubt! I wonder sometimes if it is like a part-time job for some. I feel at times like I am being tested, and perhaps I am. Sometimes I score high, other times not so much. But it reminds me I am a human being and I have found over the years that clients must be made aware of this fact too. Not in a harsh way, but instead in ways where we as holistically minded hair professionals create spaces where we can care for, listen to, and uphold one another in the way we would like to do for our clients. I don’t mean screaming in the back room or talking behind the back of the client in the salon. I mean in forums for holistic hair peeps where we can let it go and find solutions or know we are not alone.

So in my stronger moments, when I am centered and balanced, I try to change the direction with humor. I take a quick break from the moment by grabbing another towel, breaking eye contact, excusing myself, and then starting from zero. I have been known to actually say, “let’s start over” when I sense some tension. I work harder to listen. I work harder to explain options. I work harder to get it right!

But here is what I do as well, and I think this comes from years in the field and some of my personal practices: I have created my boundaries and put them in writing on my website and I refer to them in certain times when I feel the client is a boundary buster. Things like: By appointment only; charging for consultation and applying that to appointments within 7 days only; and not allowing clients to blow out their own hair.

I say what I mean and mean what I say, but I don’t say it mean. I say no when no is needed. But I offer an alternative when possible. I stay true to myself and my practices as it pertains to healthy, holistic hair.

Ultimately, if it seems we are just not connecting, I bow out and release them with love by suggesting I may not be the best for them. But this is rare and I have only had to do it a few times as a last resort.

Lastly, I go above and beyond to deliver the best work I can deliver, regardless of the challenging client or events that transpired. Before mixing, I find a place where I can ground and center myself and my mind before I formulate or mix. Many times, this wins them over when nothing else would!

With that said, I am still human. In light of our Holistic Hair Practice discussion here, I must remember I am an emotional, spiritual, and physical being. I am affected by variables and must ultimately be forgiving towards myself and others in trying times. This is my learning curve where instead of speeding up the car, I slow down or stop to gain a better perspective so the road ahead is safe and enjoyable for all.

For many families, Fennel or Foeniculum vulgare is a favorite kitchen staple for the crunchy, sweet flavor it brings to any meal. Apart from the that, none of its parts go to waste: The pale green bulb can be added into a soup or salad; the leaves can enhance the flavor of pasta; while the seeds can be used as spice and made into oil.

From free-radical fighting antioxidants to phytonutrients, Fennel Seeds are loaded with over 80 vitamins and minerals that you wouldn’t get from your average vegetable. This makes it an excellent remedy for many hair and scalp conditions.

Strengthens Hair

Our bodies have a way of telling us if there’s something not right inside. For instance, when our hormones are not balanced or when we lack certain nutrients, our skin and hair will let us know instantly. Weak, damaged hair and fall outs are a sign of nutrient deficiency. It means our body is lacking in vitamins and minerals like magnesium, calcium, iron, among others.

Fennel seeds are rich in vitamin C, magnesium, calcium, phosphorus, and iron, which is why many are using its extract for preventing hair loss. It helps to strengthen the follicles by bringing nutrition to the scalp. We highly recommend Oway Nurturing Drops to reverse and heal damage from the inside out.

Stimulates Hair Growth

Free radicals are detrimental to the hair. Without enough antioxidants in the body, free radicals can cause oxidative stress, which impedes hair growth and causes thinning. Fennel seeds are packed with antioxidants, as well as nutrients like pantothenic acid, iron, molybdenum, copper, folate, iron, and niacin that stimulate hair growth.

Fights Oxidative Stress

Almost 15% of Fennel’s nutritional value is made up of vitamin C, making it a very potent antioxidant. Vitamin C is also a known electron donor, which help prevent oxidative damage caused by imbalance of free radical levels in our body.

Oxidative stress can manifest in a variety of ways, from breakage to hair loss as a result of rapid aging. The only way to counter this is to use products containing vitamin C, like Oway After-Sun Hair Mask. The Fennel extract in this hair mask will help strip the hair and scalp of free radicals after a day in the sun.

Moisturizes the Hair

Many consumers make the mistake of overloading the hair with protein to keep it looking shiny and healthy. But nothing could be further than the truth. Our hair strands have no natural lubrication, so they rely on the oil produced in the roots to keep them looking shiny and nourished. An overabundance of protein can throw off the natural pH balance of the hair and scalp, resulting in hygral fatigue and dry scalp. The antioxidants and antimicrobial properties of Fennel tones the hair and scalp, stripping them of elements that are causing dryness, including protein buildup.

Cleanses the Scalp

According to research, Fennel Seed Oil effectively inhibits the growth of a wide spectrum of bacteria and fungi.¹ Due to its acetone, n-butanol, ethanol and ether content, fennel extract is great for treating conditions like dandruff and eczema, and calming irritated scalp. Those with sensitive skin would benefit from using Oway Soothing Remedy Spot Treatment for its healing and moisturizing properties.

Who would have thought this favorite soup and salad ingredient offers all these amazing hair and scalp benefits? However, do take note that like all essential oils, Fennel Seed Oil must be diluted before application to avoid photosensitivity. Be sure to mix with a carrier oil or water before using.

Sources:

¹ European Medicines Agency. 2008. Assessment Report on Foeniculum Vulgare Miller. Available: http://www.ema.europa.eu/docs/en_GB/document_library/Herbal_-_HMPC_assessment_report/2009/12/WC500018463.pdf

Getting the same hair color requests day in, day out can leave you feeling uninspired and less creative. Let our #HolisticHairTribe help you break out of your hair rut with these hair color formulas.

Dark Chocolate Caramel Hair Color Formula

Alejandra Martinez of Abloom Salon

This hair color by Alejandra is giving us full-on southwest vibes. The caramel highlights give the hair that subtle sunkissed look which is perfect for summer!

Color: Oway Hcolor 6.0 Natural Dark Blonde + Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcatalyst 20 Volume Cream Developer (Staying Away from Her Roots)

Highlights: Oway Hbleach Butter Cream Lightener + 15vol

Coral Blush Hair Color Formula

Hair by Katya Gutu of Salon Delice

A cross between peach and pink, this  Coral Blush hair color by Katya from Prague is sure to make anyone stand out, especially this season when we mostly see blondes and brunettes.

Color: 25mL Oway Hcolor 9.01 Ash Natural Very Light Blonde + 25mL Oway Hcolor 0.0 Bleaching Booster + 25mL Oway Hcolor 11.17 Frosted Platinum + 14mL Oway Hcolor 8.66 Deep Red Light Blonde + 1mL Oway Hcolor 0.6 Red Booster with 70mL Oway Htone 9 Volume Cream Developer + 65mL Oway Hcatalyst 20 Volume Cream Developer

Red Velvet Hair Color Formula

Hair by Catherine Jankiewicz

Get the best of both worlds when you try this Red Velvet formula. It’s vibrant enough for Summer, and at the same time, easily transitions to fall.

Roots: ½ Oway Hcolor 6.77 Deep Purple Dark Blonde + ½ Oway Hcolor 6.66 Deep Red Dark Blonde + pinch of Oway Hcolor 0.6 Red Booster

Ends: 30g Oway Hcolor 7.66 Deep Red Blonde + 15g Oway Hcolor 6.77 Deep Purple Dark Blonde + pinch of Oway Hcolor 0.6 Red Booster with ½ Oway Hcatalyst 20 Volume Cream Developer and ½ Oway Htone 9 Volume Cream Developer

Mushroom Brown Hair Color Formula

Hair by Summer Reid

This year’s most coveted hair color has landed. This Mushroom Brown hair color by Summer is great for brunette clients who want a pop of color without going all out.

Lowlights: Oway Hcolor 3.17 Dark Frosted Brown

Highlights: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 40 Volume Cream Developer

Toner 1: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde  + Oway Hcolor 6.1 Ash Dark Blonde and a drop Oway Hcolor 0.8 Blue Booster + drop of Oway Hcolor 0.1 Ash Booster

Toner 2: O&M Liquid.CCT 7/6 Violet Blonde + O&M Liquid.CCT 9/6 Very Light Violet Blonde & O&M Mineral.CCT 0/88 Blue Tone Booster

Chocolate Swirl Hair Color Formula

Hair by Lindsay Rae Crosby

No toner? No problem! The warm and true-to-shade tones of Oway Hcolor is enough to make any hair color stand out.

Color: 1 to 1 1/2 ratio Oway Hcolor 7.35 BT Tobacco Blonde and Oway Htone 9 Volume Cream Developer

Lilac Ash Hair Color Formula

Hair by Melissa Tannard

The ash craze is not showing any signs of slowing down. Adding ash tones can help bring down the warmth and give the hair a cooler look for summer.

Color: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 0.1 Ash Booster

How many of us have that client who constantly complains that they see remnants of red in their hair color no matter what you do or how you formulate?

This scenario is a common problem we face of as stylists.  The client might say they see red tones, when in fact, to the stylist, it might truly be a golden, warm hue that darker levels naturally expose.  So how do we rectify this issue and ensure your client loves their color every time? First, we must know the reason WHY the hair exhibits these warm tones.

IDENTIFY: PIGMENTS, LEVELS & HAIR COLORS

Warm tones are a natural occurrence in hair and can be further enhanced by sun exposure. Natural melanin in the hair is made of 3 primary colors (blue, red, and yellow) in the form of  eumelanin (responsible for brown and black hair color) and pheomelanin (responsible for red tones).

When hair is lightened in any way, the warmer tones – red and yellow – are always exposed.  Blue pigment is the first to leave the hair, and at certain levels never existed at all.

During the coloring process, melanin in the hair begins to split, becoming smaller in molecular size and water soluble. The dye intermediates in the color begin to oxidize, becoming larger and less water soluble, thus exposing warmth.

You know WHY warmth occurs, now you’ll learn HOW to either mute or enhance these remaining tones with Oway’s Tone Boosters/Correctors, also known as, Hplus. These Booster/Correctors are a helpful tool to keep on hand in your salon. The cooler tones will help you tone out the warmth very easily.  The 0.8 Blue will help mute orange tones; the 0.1 Ash will increase additional tonality where extra ash is needed; the 0.9 Green will help refine red tones; while the 0.7 Violet will eliminate unwanted yellow. All are a MUST in every color room when customizing color formulas.

CORRECT

By considering the underlying pigment, you will have a better idea when choosing which Hplus corrector to use.

Red/Orange Pigment

The underlying pigment of a level 6 is red/orange, and we know to refine this warmth, we must choose something cooler to refine. When a level 6 neutral color with a 20-volume catalyst is chosen, some warmth might occur because of the natural reflects of a level 6.  Refining this problem is as easy as adding one of the Booster/Correctors into your level 6.0 to assist in refining the red/orange. In this scenario choosing the 0.9 or the 0.8 will remedy the warmth, making a cooler neutral result.

When lifting a 4 to a level 5, we are exposing the natural red in the hair. To refine the warmth of a 4.0 for an absolute cooler neutral with an underlying pigment of red, we can choose the 0.9 tone to bring us to a stunning rich coffee brown.

Yellow/Gold Pigment

Violet Booster/Corrector is an absolute necessity to keep on hand too. One of the biggest culprits when lifting with bleach or a high-lift blonde series is yellow or a strong gold. Adding the violet tone Booster/Corrector in small increments can help refine the most stubborn gold and help create a creamy beige blonde.

High-Lift Series

Sometimes, a small increase of ash is just enough to refine and add extra tonality to the 90 series. 0.0=90.11 and 1g per 10g of color of the 0.1 are exactly what is needed to create stunning blondes or beautiful silvery gray tones. We recommend 1 gram of Booster/Corrector to 10 grams of color. You will have to be the judge if adding more is necessary. However, keep in mind the intensity of the booster correctors.

INTENSIFY

Hplus Booster/Correctors are multi-purposeful too. They act as a double agent and can be used for so much more than just correcting. How many times do we see someone with a streak of purple, blue, or green? These bright, bold colors are not just for the young at heart; this trend doesn’t have an age limit. They can be stunning in a range of clients looking for a trendy fashion shade.

Hplus can be used to create an endless palette of color. These fun fashion colors can add some spice to any hair color. The shades can also be intermixed to create lighter, more pastel colors like teal, lavender, corals or if the client simply wants that deep rich purple/violet.

MAINTAIN

When creating fun fashion colors, keep in mind that the pigments in these colors are larger, preformed dye molecules and will need to be formulated with comparable Hcolor colors for longer last ability. Educating our clients how to properly take care of these fashion shades will also increase the longevity of the color. Recommending sulfate-free shampoos, avoiding excess washing in hot water, protecting the hair while in the sun with a product like the Color Protection Veil will all prolong the vibrancy of the color.

Clients that usually desire these fun fashion colors might want a completely different color the next month. Changing things up for the next month can be as simple as taking 0.0 and 20 volume catalyst to gently remove these pigments from the hair.

The creative possibilities are limitless! Does your color room have these valuable tools?

On December 14, 2016, the Environmental Working Group and Women’s Voices for the Earth sued the United States Food and Drug Administration for failing to protect consumers from the dangers of hair straightening treatments.¹ The lawsuit alleges the FDA has failed to act against the prevalence of formaldehyde, which is classified as a human carcinogen by the International Agency for Research on Cancer (IARC), in keratin treatments in salons.

Why is formaldehyde dangerous?

Formaldehyde is a colorless, strong-smelling gas used in keratin treatments to blast open the hair cuticle, accelerating keratin protein bonding to the hair. However, the health effects of using formaldehyde are far too harsh on the client and the stylist. According to the Center for Disease Control and Prevention, exposure to this toxic chemical can cause health issues², such as:

• Respiratory Problems, including Breathing Problems and Coughing
• Irritations, including Sore Throat, Scratchy Eyes, and Nosebleeds
• Cancer (Nose, Throat)

Unfortunately, the FDA has no control over cosmetics, except when companies violate the Fair Packaging and Labeling Act. While the FDA has already issued warning letters to GIB, LLC dba Brazilian Blowout and to Van Tibolli Beauty Corp. for safety and labeling violations, the FDA admits to having no authority to stop cosmetics with harmful chemicals (except when they contain additives) from entering the market, UNLESS they get caught for “misbranding”.³ All the government can do is send out hazard alerts and updates to warn consumers, prompting independent organizations to create voluntary standards for safe cosmetics.

After industry-funded panels and organizations revealed the health risks of formaldehyde a few years ago, many brands have begun removing formaldehyde from their ingredients lists and marketing their products as “Formaldehyde-Free”, only to replace it with a seemingly “safer” chemical – Methylene Glycol.

What is methylene glycol?

Methylene Glycol is a mixture of formaldehyde and water, and releases formaldehyde when heated with a straightening iron or blow dryer. Although methylene glycol and formaldehyde are different chemically, the Scientific Committee on Consumer Safety in Europe considers them equal. ⁴

Concentrations of Methylene Glycol in hair straightening products can reach up to 9.6%,⁵ which is much higher than the limit set for formaldehyde in the US, which is 0.1%. So while companies can technically brand their products as formaldehyde-free, the health risks are still pretty much the same.

How can we avoid formaldehyde and methylene glycol exposure?

1. Read the label. Avoid treatments that contain formaldehyde, methylene glycol, and other similar names such as formalin, methylene oxide, paraform, formic aldehyde, methanal, oxomethane, oxymethylene, or CAS Number 50-00-0 in the ingredients. ⁶

2. Request for the Material Safety Data Sheet (MSDS). The Occupational Safety and Health Administration (OSHA) requires manufacturers to list formaldehyde in the ingredients if it is in the product for 0.1% or more or if the product releases formaldehyde above 0.1 parts of formaldehyde per million parts (ppm) of air.⁷

3. Improve the indoor air quality of your salon. There are several plants you can install to rid your salon of fumes and eliminate pollutants. Plants like Peace Lily, Aloe Vera, English Ivy, Azaleas, and Weeping Figs don’t just make beautiful decors, but they also help remove traces of formaldehyde, ammonia, and other toxic chemicals in the air.

4. Ensure proper handling and disposal of salon products. Doing so will not only protect you and your clients from exposure, but you are also helping prevent environmental hazards from improper disposal of toxic waste.

5. Use keratin treatments that do not use formaldehyde and methylene glycol. Smooth Rituals Keratin Treatment uses Hydrolyzed Collagen, L-Cysteine, and a blend of Amino Acids, Keratin Complex, and Jojoba Oil in place of formaldehyde and methylene glycol to smoothe the cuticle and keep the hair frizz-free for 3-4 months. This non-toxic formula ensures that the health of the hair, the stylist, and the client is never compromised.

Sources:

¹Environmental Working Group. (2016). Lawsuit Urges FDA to Protect Salon Workers, Consumers from Formaldehyde. Available: http://www.ewg.org/release/lawsuit-urges-fda-protect-salon-workers-consumers-formaldehyde

²Center for Disease Control and Prevention. What You Should Know about Formaldehyde. Available: https://www.cdc.gov/nceh/drywall/docs/whatyoushouldknowaboutformaldehyde.pdf

³United States Food and Drug Administration. Hair-Smoothing Products That Release Formaldehyde When Heated. Available: https://www.fda.gov/cosmetics/productsingredients/products/ucm228898.htm

^4,5 Europa EU. Methylene Glycol in hair straighteners. Available: https://ec.europa.eu/health/scientific_committees/docs/citizens_methylene_glycol_en.pdf

^6,7United States Department of Labor. Hair Smoothing Products That Could Release Formaldehyde. Available: https://www.osha.gov/SLTC/formaldehyde/hazard_alert.html

Bright summer days are here! At least judging by the rainbow-inspired hair colors our #HolisticHairTribe showed us this week. From silver to very berry hair colors, you’ll definitely want to save these formulas for your salon.

Blueberry Splash Hair Color Formula

Hair by Deb Pedraza

Take heed: This hue is not for the faint of heart. But if your clients are looking to stand out from the sea of blondes and vibrant hair colors, this deep blueberry might just be the one they’re looking for.

Previous Color: Old Balayage with Oway Hcolor 6.43 Copper Golden Dark Blonde

Retouch: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: 30g Oway Hcolor 90.1 Ash Super Bleaching Blonde + 10g Oway Hcolor 0.7 Purple Booster + 5g Oway Hcolor 0.8 Blue Booster + 3g Oway Hcolor 1.8 Blue Black + 70g Oway Htone 9 Volume Cream Developer (Ratio: 1:1.5)

Desert Peach Hair Color Formula

Hair by Heather Leigh Ford

Combat the summer heat with a refreshing hair color. This Desert Peach formula by Heather will help you achieve that effortless cool girl vibe your clients will surely love.

Balayage: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 40 Volume Cream Developer

Color (Alternating Vertical 4 Inch by 4 Inch Sections)

Section 1: Oway Hcolor 9.31 Beige Very Light Blonde with Oway Htone 9 Volume Cream Developer

Section 2: Oway Hcolor 9.43 Copper Golden Very Light Blonde with Oway Htone 9 Volume Cream Developer

Processing Time: 30 min

Cherry Bomb Hair Color Formula

Hair by Deb Pedraza

Hair color this perfect takes time. This babe had to be in Deb’s chair for two sessions for balayage, toning, Smooth Rituals Keratin Treatment. If this were us, we won’t mind coming back for a third time if it’s going to be this stunning.

Balayage (2 sessions): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: 10g Oway Hcolor 10.3 Golden Extra Light Blonde + 25g Oway Hcolor 90.0 Natural Super Bleaching Blonde + 10g Oway Hcolor 0.6 Red Booster + 2g Oway Hcolor 0.7 Purple Booster + 90g Oway Htone 9 Volume Cream Developer

Second Session: Smooth Rituals Keratin Treatment

Vintage Rose Hair Color Formula

Hair by Meredith Johnson

When you have a client that allows you to experiment, beautiful things happen. Just look at this gorgeous Vintage Rose-inspired hair color by Meredith.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Hcolor 0.1 Ash Booster + Oway Hcolor 7.6 Red Blonde

Silver Sheen Hair Color

Hair by Lori Dinsmore Babb

Would you believe this blonde babe used to a redhead? Lori turned her in full-fledged blonde in one session with the help of Oway Hmilk to keep the hair nourished throughout the process.

Midshaft + Ends: Oway Hbleach Butter Cream Lightener + Oway Hmilk No Stress Conditioning Treatment + Oway Hcatalyst 30 Volume Cream Developer

Roots: Oway Hbleach Butter Cream Lightener + Oway Hmilk No Stress Conditioning Treatment + Oway Hcatalyst 20 Volume Cream Developer

Color Root: Oway Hcolor 8.1 Ash Light Blonde + Oway Hmilk No Stress Conditioning Treatment with Oway Htone 9 Volume Cream Developer Shadow Blend into Oway Hcolor 11.17 Frosted Platinum+ Oway Hcolor 9.1 Ash Very Light Blonde with Oway Htone 9 Volume Cream Developer

Warm Copper Hair Color Formula

Hair by Lisa of KRH Salon

If your clients have pale to medium skin tone and want to change up their look this season, this warm copper hair color is a great choice. It’s not too “out there” but vibrant enough to make a statement.

Roots: O&M Mineral.CCT 7/0 Blonde + O&M Mineral.CCT 6/34 Dark Warm Copper Blonde + 2g O&M Mineral.CCT 0/43 Copper Tone Booster + O&M Mineral.CCT 20 Volume COVERAGE Cream Activator

Ends: O&M Mineral.CCT 7/34 Warm Copper Blonde + O&M Mineral.CCT 0/43 Copper Tone Booster + O&M Mineral.CCT 20 Volume COVERAGE Cream Activator

Without the right protection, the harsh summer heat can be very unforgiving on the hair. And if your client already has dry hair, excessive sun exposure and heat can cause even more damage if not treated in time.

Organic Way offers solutions to hydration and strength issues in their treatment options, and one favorite is the Phytoprotein Mist. The Phytoprotein Mist is part of the Frequent Use line and is formulated to be gentle and effective for everyday use.

1. The pH of the Phytoprotein Mist lies between 5.5 and 6.5 and therefore, a great way to restore the hair’s pH balance after it has been through stresses such as mechanical, external, or chemical damage. A combination of organic chestnut, soy, and wheat proteins form a barrier against external aggressors while increasing moisture content and renewing shine.
2. It instantly detangles knotted hair and protects the hair from forming split ends. The soy and wheat proteins offer added protection, easier comb-ability, and hydration.
3. This miracle mist is not only a hair damage solution, but it can also be used regularly to maintain healthy hair. When hair feels dry, dull or limp, simply use the mist to give the hair the nutrients and energy it needs. The organic chestnut proteins in the mist provide the strength, vitality, and shine the hair needs. These nutrients are harnessed from the biodynamic organic ingredients in the formula – a no-rinse formula which allows the active ingredients to penetrate the hair and scalp effectively.
4. Phytoprotein spray is also effective in assisting in hair color services. It locks the color molecules into the hair once the hair has professionally been colored. Color molecules bind with proteins, making the hair color richer and longer lasting.
5. This is a must-have for any professional stylist as it functions as both a unique treatment and a styling aid at the same time. It performs like a two-in-one protein mist: treat and style!

How to Use Oway Phytoprotein Mist

Spray into dry or damp hair daily to give nutrition to thin, dry, and damaged locks. Do not rinse. It detangles, while also helping to coat the hair fiber to protect from split ends. Phytoprotein Mist is your daily energizing and revitalizing solution for limp and lifeless hair without weighing the hair down.

Phytoprotein Mist vs. Hrestore

Like Phytoprotein Mist, Hrestore aids in repairing and restoring damaged hair to health with the use of multiple plant proteins. But unlike Phytoprotein Mist, Hrestore is a professional-only backbar protein treatment that’s strictly used by stylists during chemical services.

With a pH between 4 and 5, this spray is the perfect spray after lightening or color services to bring protein and structure back to the hair strands. It acts as a porosity-balancing agent, locking protein into the places it is missing and allowing the color to take more deeply and evenly.

To use, spray evenly over wet or dry hair, focusing more on mid-lengths and ends. Do not rinse, style as desired. It is not recommended to use more than five times in 72 hours.

While it’s normal to shed hair daily, you will notice extra strands clogging your shower drain during this time of the year. Hair loss is typically attributed to iron deficiency, but it can also be brought about by lack of protein in the hair.

Protein is the building block of hair. Without it, hair can become weak and brittle, leading to hair loss.

So how do we determine if our hair suffers from protein deficiency? The Wet Stretch Test will help you find the answer:

1. Separate about 10 strands of hair and spray with water.
2. Hold the strands tight with both hands and gently pull the hair.
3. Hair that stretches in returns to its normal length is a sign of healthy hair. But if it doesn’t return to its normal length and breaks is a clear indication of hair lacking protein.

The good news is – protein naturally occurs in food and plants, and is available to consumers mostly in hydrolyzed form.

Hydrolyzed means it’s broken down into smaller units. Some proteins (such as the ones below) can be extremely large and needs to be broken down so the hair can absorb them better. Check out the 5 common naturally occurring proteins that you can incorporate in your client’s treatment.

Natural Sources of Protein

Hydrolized Wheat Protein

Hydrolyzed Wheat Protein is a water-soluble protein derived from wheat that’s highly sought-after for its strengthening and moisturizing benefits. It helps reduce the hair’s porosity and increase its ability to retain moisture, resulting in smooth, shiny locks.

Present in: Oway Phytoprotein Mist

Hydrolyzed Silk Protein

Silk is one of the strongest natural fibers in the world, making it a popular source of protein. The hydrolyzed components of silk protein help improve the hair’s elasticity and increase its resiliency by forming a crystalline barrier on the strands. Silk is also credited for its ability to hold 10,000 its weight in water, thus increasing the hair’s ability to retain moisture.

Present in: Oway Hbleach Butter Cream Lightener

Hydrolized Soy Protein

Like Wheat Protein, hydrolyzed soy protein is water soluble. Due to its moisturizing and protective properties, this vegetable-sourced protein increases each strand’s ability to bind moisture, adding shine and manageability to the hair. It also contains cysteine, a proteinogenic amino acid that penetrates the hair shaft and help improve its tensile strength.

Present in: Oway Rebuilding Serum

Hydrolyzed Vegetable Protein

This type of protein works like other popular animal-based proteins, only better. Due to its humectant qualities, it absorbs into the hair faster and more easily without leaving any build up.

Present in: Oway Color Protection Hair Bath

Keratin Protein

Keratin naturally occurs in the human body. It is the essential protein that make up our hair, skin, and nails. And while Keratin cannot be found in plants, we can always eat food that will help boost keratin production in our body. These are foods rich in proteins, biotin, and vitamin A. However, hair products containing Keratin Complex source this protein from animal hair.

Present in: Smooth Rituals Keratin Smooth Treatment (Keratin Complex sourced ethically, cruelty-free)

While these types of protein are readily available everywhere, using protein should be done in moderation. When used improperly and excessively, it can lead to over-proteinized hair – which also leads to hair loss and breakage. This is why we recommend seeking a hair professional’s opinion before sticking with a regimen.

We’re only a few days into Summer and we’re already seeing this season’s biggest trends. And judging by the looks of it, blondes no longer rule the season. From soft balayages to fashion tones, we’ve rounded up the best hair colors from our #HolisticHairTribe this week.

Fairy Dust Hair Color Formula

Hair by Angela Owens

Bored of blonde hair? Add some pixie magic by color melting Original and Minerals’ violet and red boosters for gorgeous fairy-like locks.

Prelighten to Pale Blonde

Base: 28g O&M Mineral.CCT 0/66 Violet Tone Booster + 6g O&M Mineral.CCT 0/45 Red Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Color Melt (Mids + Ends): 28g O&M Mineral.CCT 9/8 Very Light Pearl Blonde  and 4g O&M Mineral.CCT 0/45 Red Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Processing Time: 15 mins

Purple Mermaid Hair Color Formula

Hair by Carolanne Hair

With the biodynamic ingredients in Oway Hcolor, you can use it even on children without worrying about toxic fumes and damage. This precious client by Carolanne finally made her mermaid hair dream come true!

Prelighten: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Rose Color: 30g Oway Hcolor 90.2 Irisee Super Bleaching Blonde + 3g Oway Hcolor 0.6 Red Booster + 3g Oway Hcolor 0.1 Ash Booster

Purple Color: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 5g Oway Hcolor 0.7 Purple Booster + 3g Oway Hcolor 0.8 Blue Booster + 3g Oway Hcolor 0.1 Ash Booster

Processing Time: 30 mins

Unicorn Blonde Hair Color Formula

Hair by Serena Rose

Serena’s client was a Level 7-8 naturally but wanted a white/silver blonde. It took them about a year of lifting, treatments, and home care regimen to arrive at this level. But because of Oway’s nourishing properties, they achieved this color without damaging the hair.

Lifted: Oway Hbleach Butter Cream Lightener

Color: 1 oz Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 1 oz Oway Hcolor 11.17 Frosted Platinum with a strip of Oway Hcolor 0.1 Ash Booster + Oway Htone 9 Volume Cream Developer

Silver Solstice Hair Color Formula

Hair by Erica Walker

The gray hair color trend began as a popular Pinterest board and blew up from there. And with Instagram, this trend won’t be going away anytime soon. But we’re not complaining.

Balayage + Babylights (Level 10): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Root Smudge: Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcolor 0.1 Ash Booster

Gloss: Oway Hcolor 11.17 Frosted Platinum + (Half a Tube) Oway Hcolor 0.1 Ash Booster

Copper Waterfall Hair Color Formula

Hair by Meredith Johnson

There’s a reason copper is still slaying after all these years. It’s a classic hair color and great for people who want to instantly transform their look.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: Oway Hcolor 9.3 Golden Very Light Blonde + Oway Hcolor 7.4 Coppery Blonde + Oway Hcolor 0.6 Red Booster

Caramel Balayage Hair Color Formula

Hair by Cristina Williams

Every hair stylist’s dream is to have a client with a natural base as gorgeous as this. All you need to do is a bit of balayage and glaze to give the hair more dimension and character, and your job is done!

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Glaze: Oway Hcolor 11.17 Frosted Platinum

Fourth of July has just passed and it looks like our #HolisticHairTribe is still in a festive mood. And this week’s trending hair colors is proof of that.

French Roast Hair Color Formula

Hair by Tara Dawn Studios

Brunette client needing a hair update? This auburn hair color is a great option. Rich and totally breathtaking, this hue will bring out the eyes and skin tone.

Previous Level: 3

Lift (Midshaft, Ends, and Roots): O&M Ammonia Free Keratin Powder Lightener with O&M Mineral.CCT 20 Volume COVERAGE Cream Activator

Shampoo: O&M Original Detox Shampoo

Flash Fill: O&M Mineral.CCT 0/43 Copper Tone Booster + water

Root: 10g O&M Mineral.CCT 5/0 Light Brown + 20g O&M Mineral.CCT 5/4 Light Copper Brown + 10g O&M Mineral.CCT 6/75 Dark Chocolate Blonde with O&M Mineral.CCT 10 Volume DEPOSIT Cream Activator

Ends (1:2): 20g O&M Mineral.CCT 5/4 Light Copper Brown + 20g O&M Mineral.CCT 6/4 Dark Copper Blonde + 30g O&M Mineral.CCT 6/75 Dark Chocolate Blonde + 5g O&M Mineral.CCT 0/43 Copper Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Silver Lilac Hair Color Formula

Hair by Deb Pedraza

We love platinum blondes but this unicorn hair trend holds a special place in our hearts. This trend offers a mix of silver tones with lilac hues mixed in. It’s fun and refreshing to look at. No wonder millennials on the Internet are going crazy over this color.

Full Balayage: Oway Hbleach Butter Cream Lightener + Oway Hmilk No Stress Conditioning Treatment + Oway Hcatalyst 30 Volume Cream Developer

Toner (Ratio 1:1.5): Oway Hcolor 9.0 Natural Very Light Blonde + Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 0.1 Ash Booster + Oway Htone 9 Volume Cream Developer

Lavander Highlights (Ratio 1:1.5): Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 0.1 Ash Booster + Oway Hcolor 0.7 Purple Booster a touch of Oway Hcolor 0.8 Blue Booster + Oway Htone 9 Volume Cream Developer

Golden Brunette Hair Color Formula

Hair by Maren McKenna

Who doesn’t love a natural multi-dimensional color? Cool, tawny hues combined with ribbons of highlights help break up dark streaks of hair, creating dimension and subtle contrast.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 8.31 Beige Light Blonde + Oway Hcolor 9.01 Ash Natural Very Light Blonde with Oway Htone 9 Volume Cream Developer

Taupe Blonde Hair Color Formula

Hair by Lindsey Rae Crosby

Highlights can make a dramatic difference to any look, especially to those who haven’t tried coloring their hair at all. Doing a soft, natural highlight will help them ease into a new style and not worry so much about maintaining it.

Nape to Crown: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Top + Sides: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Golden Blonde Hair Color Formula

Hair by Caitlin Helle

It’s no surprise many consider this Golden Blonde hair color as the ultimate blonde. This sublime hue looks effortlessly luxurious, even without styling.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Toner: Oway Hcolor 10.3 Golden Extra Light Blonde + Oway Htone 9 Volume Cream Developer

Sunkissed Brunette Hair Color Formula

Hair by Christen Papasso

It’s a common misconception that sunkissed hair only looks good on blondes. It’s great for brunettes as well! Using the balayage technique, you can give the hair some shine and highlights reminiscent of soft, natural sunkissed strands.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 9.01 Ash Natural Very Light Blonde

Many people think Essential Oils are only used for aromatherapy, when in fact it’s just part of the big picture. For thousands of years, people have turned to essential oils for several medicinal and health purposes. Even the essential oil hydrolates, popularly known as hydrosols, were also used for the same purposes, dating as far back as 7000 years.

What are Hydrolates?

Hydrolates are by-products of the essential oil making process. When botanical plants are steam distilled, they release microscopic vapor droplets which are then collected and made into invigorating sprays like Oway’s Bio-Rich Water and Flowerfall.

Depending on the essential oil used during the distillation process, below are some of the many benefits of using Hydrolates in your salon.

Eliminates Toxins in the Air

Many people have a mistaken belief that commercial room sprays are more effective than natural-based ones. But nothing can be further from the truth. In fact, chemical-laden air fresheners can even cause more harm than good, such as allergies and respiratory issues.

Unlike commercial room sprays, hydrolates neutralize then eliminate odors instead of simply masking them with another chemical – not to mention hydrolates do not contain Volatile Organic Compounds (VOCs) that cause adverse health effects. Instead, hydrolates offer aromatherapeutic benefits from essential oils.

Cleanses the Hair and Skin

Everyday pollutants are easily absorbed by our hair and skin. Constant exposure to these harmful elements immediately take a toll on our body’s normal functions. Hence, we experience hair loss, aging, among others. A spray of hydrolates with citrus essence provides astringent and cleansing effects, thoroughly clearing the hair and skin of any pollutants.

Fights Bacteria

Hydrolates from plants like citrus fruits and geranium have natural antiseptic and disinfectant properties, which help fight off bacteria. Furthermore, they’re known for their ability to treat skin irritations and inhibit bacteria growth, which speeds up healing.

Gives a Mood-Elevating Aroma

Various studies have already proven the therapeutic benefits of essential oils. From relieving stress to reducing anxiety levels¹, essential oils have helped with various nervous and emotional disorders. Since hydrolates contain all the healing components of essential oils, this miracle water is great for when you need to soothe and calm the nerves.

To create a relaxing ambiance in your salon, a few spritz of hydrolates containing Lavender, Bergamot, and Rose Essence is what you need.

Hydrates Skin and Hair

Several botanical oils offer amazing moisturizing benefits to the hair and skin. These benefits are infused in hydrolates during the distillation process; therefore, spraying these active waters can help improve the hair’s combability and the skin’s moisture levels. They can even be used in place of leave-in conditioners and lotions.

It is important to note that certain precautions must be observed when using hydrolates. Like some essential oils, these aromatic waters may also cause irritation. Although they are considered generally safe for topical use, we highly recommend doing a patch test before using them.

Source:

¹ Saiyudthong S and Marsden CA. Acute effects of bergamot oil on anxiety-related behaviour and corticosterone level in rats. Available: https://www.ncbi.nlm.nih.gov/pubmed/21105176

Time and again, our #HolisticHairTribe has proven that organic hair color is as effective as conventional hair dyes. And this week is no exception.

Silver Denim Hair Color

Hair by Courtney Curtis

Don’t you think it’s amazing how a few streaks of silver can make violet look like denim? This swoon-worthy hair color began cropping up two years ago and people are still loving it. It’s both edgy and gorgeous so we’re not surprised!

Color: 15g O&M Mineral.CCT 6/11 Double Ash Dark Blonde +15g O&M Mineral.CCT 9/11 Double Ash Very Light Blonde with little O&M Mineral.CCT 0/66 Violet Tone Booster with O&M Mineral.CCT 10 Volume DEPOSIT Cream Activator

Lowlights: O&M Mineral.CCT 5/1 Light Ash Brown with O&M Mineral.CCT 5/0 Light Brown with O&M Ammonia Free Pearl White Powder Lightener

High Noon Hair Color Formula

Hair by Gracie Brandt

After a week of work, there’s nothing better than getting a new balayage. Balays are a great way to freshen up a client’s hair with very little maintenance.

Base: Oway Hcolor 6.0 Natural Dark Blonde + Oway Hcolor 5.32 CDI Irisee Golden Light Brown equal parts with Oway Htone 9 Volume Cream Developer

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Toner: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 10.1 Ash Extra Light Blonde with Oway Htone 9 Volume Cream Developer

Soft Pearl Hair Color Formula

Hair by Lizzie Keegan

Icy blondes and platinums aren’t exactly easy to maintain. But with a shadow root and the right toner formula, you can soften the starkness of hair and make it look more natural.

Shadow Root: 25cc Oway Hnectar 6.1 Nordic Dark Blonde, 5cc Oway Hnectar 9.1 Nordic Very Light Blonde, 1 drop Oway Hnectar 3.0 Natural Dark Brown + 30cc Oway Htone 9 Volume Cream Developer

Foils (Mohawk): Oway Hbleach Butter Cream Lightener + Oway Htone 9 Volume Cream Developer

Toner: Washed with O&M Conquer Blonde Silver Shampoo, then 20cc Oway Hcolor 11.17 Frosted Platinum + 10cc Oway Hcolor 90.1 Ash Super Bleaching Blonde + 45cc Oway Htone 9 Volume Cream Developer

Smokey Lavender Hair Color Formula

Hair by Kristine Hartman

To achieve hair color this stunning, dimension is everything. That smokey goodness can’t pop without a good base, and this is something Kristine does so well.

Prelightened Roots: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Prelightened Mids: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Prelightened Ends: Oway Hbleach Butter Cream Lightener with 15 vol

Roots: Oway Hcolor 8.1 Ash Light Blonde + Oway Hcolor 0.1 Ash Booster + dot of Oway Hcolor 0.7 Purple Booster

Mids to Ends (Alternating Formula of Oway Htone 9 Volume Cream Developer and 15vol):

3:1 ratio of Oway Hcolor 11.17 Frosted Platinum and Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 0.7 Purple Booster + Oway Hcolor 0.1 Ash Booster + small amount of Oway Hcolor 0.6 Red Booster

Silver Champagne Hair Color Formula

Hair by Cara Robertson

Champagne blonde has been all the rage lately. Ideally, it’s meant for people with pale, porcelain skin tones but with this Silver Champagne hair color formula by Cara, even those with yellow and orange undertones can now hop on the trend!

Back Foils: Oway Hcatalyst 20 Volume Cream Developer

Front Foils: Oway Hcatalyst 30 Volume Cream Developer

Toner (1:1 ratio): Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde and Oway Hcolor 11.17 Frosted Platinum with the Oway Hcolor 0.1 Ash Booster (Applied to Roots for 10 mins, then Ends for Another 10).

Processing Time: 25 mins

Rooty Platinum Hair Color Formula

Hair by Christen Papasso

Going platinum is a scary change for brunette clients – not to mention the maintenance can be a lot to handle. But with a root melt, they can grow out their roots gracefully and get the hair color of their dreams.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Root Melt: Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcolor 0.1 Ash Booster

Ends: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde

In the age of Google and social media, having a website is crucial for your business. It enables potential customers to find and learn about your salon. But it doesn’t just end in having a website. To take advantage of the incredible benefits of having an online presence, your website should have all the necessary features that will make them feel confident about doing business with you.

Think of a website as an extension of your salon. It should have all the important information about you, your team, and your company. This allows potential customers to know you and trust you with their hair.

We rounded up 4 essential elements of a salon website to help you develop and gain new customers.

CONTACT

First and foremost, the main goal of having a website is to provide a convenient way for potential clients to get in touch with you. But if your website does not highlight your contact information, you will most likely lose their business.

• Putting your Contact Information on BOTH your Home and Contact Page is essential. There are clients who don’t like navigating menus, so having your information in a prominent place on the home page allows them to easily find it and reach you.
• Contact Forms do not cut it anymore. Clients today prefer immediate information. Whether it is a phone call, text message, social media, or email, your website should display multiple points of contact. This also includes your complete mailing address.
• Use a Call to Action (CTA). CTAs entice a visitor take an action that’s beneficial to your business. Phrases as simple as “Call Us” or “Book an Appointment” can help convert a regular web browser into a paying client.
• The Internet is here to stay, so whether you like it or not – we must move with the times. Having an Online Booking System allows your salon to receive reservations 24/7 and immediately notify your clients of your availability in seconds. It minimizes your workload and, at the same time, keeps your clients happy. It’s a WIN-WIN!

CULTURE

Your salon culture is critical to your success. It shapes and influences your clients’ attitudes and behaviors toward your business. Many clients go to salons to relax and feel comfortable and welcome. If your website showcases that, earning their business is going to be easy.

Having the following on your website will help:

• Your Salon Logo & Colors. Believe it or not – keeping your website’s colors and logos consistent with your brand plays a major role in decision-making.

Neuroscientiest Bevil Conway believes that humans are hardwired for certain hues.¹

Greens, for example, can have a balancing and harmonizing effect, which is perfect for a Holistic Salon website.

• Unique and Professional Salon Photos. As much as you can, avoid using generic stock photos. Clients have unique needs, and by using stock photos, your salon will look pretty much the same as the next salon. Investing in professional pictures will help set your business apart from all the others on your street.
• Your Salon’s Story, Team, and Values. This will help determine if you’re a good fit for them. As Holistic Hair Stylists, we cater to clients who are trying to maintain a sustainable, healthy lifestyle. Highlighting that on your website by sharing your team’s story and values will help attract more clients who are looking to do the same.

COSTS

Admit it – walking into a salon and asking for the cost of a service can be very intimidating, especially for new clients. Disclosing your services and pricing helps alleviate their worry, and thus are more likely to set up an appointment now that they know they can afford your services.

However, be sure to include proper disclosure regarding your salon policies and procedures to avoid any misunderstanding.

For instance, include in the fine print that prices posted on your website are base prices, and total cost of service will vary depending on the treatments needed as well as the length of hair. We don’t want to lose their business over a simple mix-up.

CONTENT

Never underestimate the power of an up-to-date website. This can be in the form of a Blog, Testimonials, Portfolio, and Service/Product pages.

• Even though you offer outstanding services, prospective clients want to hear an unbiased opinion. They want reviews from real people to validate your claim, and this is where Testimonials/Reviews page come in. Like personal recommendations, people nowadays turn to online reviews before making a purchase. ² Testimonials provide a human element to your business, bridging the gap between you and your potential clients.
• Having a Blog can help you drive more traffic to your website, increasing your website’s SEO performance. This puts you at the top of the search results on Google as well as positions your salon as the expert in your field. A monthly or quarterly blog post is recommended.
• As Holistic Hair Stylists, our work is our business card. Before-and-Afters are an excellent way to showcase your skills and your ability to improve your client’s hair.
• For customers, nothing can be more annoying than finding out that their favorite product is sold out. Or when a service had a price increase. This can lead to negative reviews and can cost you to lose their business, so be sure to keep your Product and Service pages updated.

Sources:

¹ Jaffe, E. (2014). The Fascination Neuroscience of Colors. Available: https://www.fastcodesign.com/3027740/evidence/the-fascinating-neuroscience-of-color

² Anderson, M. (2013). 2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Available: http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

With many businesses and consumers relying on digital technology, having a well-oiled website is a necessity. But the cost of maintaining a website can be too much for some, not to mention navigating the waters of marketing a salon business online can be very intimidating especially for DIYers.

At Simply Organic Beauty, we strive to help our clients grow their business, so we’re letting you in on our trade secrets! Below are the top 5 money-making strategies you can use to bring in more clients to your salon with minimal marketing effort and expenses.

Newsletter Opt-In

Some people cringe at the thought of creating an email newsletter for their business, but the truth is, it remains as one of the most cost-effective and powerful profit-making machines. In fact, in a 2017 study by B2B Content Marketing Benchmarks, Budgets and Trends, email marketing is still the most successful marketing strategy ahead of social media.¹

And it doesn’t come as a surprise. Newsletters help you grow your client list at a fraction of a cost and time. Clients and prospective clients sign up for this service voluntarily. This means they are truly interested in what your salon has to offer, helping you to easily identify who your target clients are and update them on sales and events in a single swoop.

PRO TIP: Our favorite email marketing services for your salon website are MailChimp and Constant Contact. They’re free to start and simple to use. They also offer nice templates if you’re worried about designing your own.

Online Booking

Gone are the days when clients have to personally visit and wait for businesses to open before they can book an appointment. Now clients can do that from the comfort of their own home at any time. By having an Online Booking system in place, you can receive reservations 24/7.

User-friendly Online Booking apps like Vagaro, Square, and Schedulicity allow you to embed their widget on your salon website so clients can view your calendar and book an appointment without having to go to another website. They’re convenient, take the workload off your shoulders, and make for great customer service.

Unlike phone and in-person reservations, Online Booking systems also allow clients to check out what other customers have to say about your salon’s services and products. Which brings us to our next money-making feature.

Testimonials

Here’s a fact: 92% percent of consumers read online reviews and 84% of this number trust online reviews as much as personal recommendations.

Yankelovich, a market research firm, found that 75% of people have negative perceptions about advertising², meaning they are savvy enough to know when a brand is being dishonest. Hence, they turn to online testimonials to validate claims.

By adding a Testimonials page to your salon website, you are “humanizing” your business and providing prospective customers a glimpse into your salon, which helps convince them to book your services. You can either activate Testimonials on your website or embed reviews from sites like Yelp, Google+, and even Facebook. This way, you get to keep clients on your site and increase your conversions.

Portfolio

Portfolios aren’t just for writers, photographers, and graphic artists anymore. In the age of social media, you’re more likely to encounter a potential client asking about a hair color they saw online. Take advantage of this by including a gallery of your work on your website.

There are hundreds of website plug-ins that allow you to embed pictures (even your Instagram page) on your website. This way you can show your skills and increase your online visibility at the same time.

Gift Cards

Gift Cards are powerful sales and relationship-building strategy every business should adopt. Unlike discount coupons, pre-paid gift cards have greater perceived value. They provide instant revenue and motivate clients to purchase your products and services immediately. In fact, 2 out of 3 consumers tend to spend more than 40% of the card’s value, and would almost always do repeat business.

Electronic Gift Card tools like Giftly and Yiftee allow your clients to buy gift cards through your site and send it to people they love. It’s one the most underestimated salon website design features!

Learn more here:

Sources

¹ Content Marketing Institutes. 2017. B2B Content Marketing Benchmarks, Budgets and Trends. Available: http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf

² Elliott, S. THE MEDIA BUSINESS: ADVERTISING; A survey of consumer attitudes reveals the depth of the challenge that the agencies face. Availanle: http://www.nytimes.com/2004/04/14/business/media-business-advertising-survey-consumer-attitudes-reveals-depth-challenge.html

Our #HolisticHairTribe never seem to run out of ideas. This week, we witnessed another set of jaw-dropping work that only creative, passionate hair stylists are capable of pulling off.

Rose Mauve Hair Color Formula

Hair by Meredith Johnson

Add a modern twist to your brunette client by painting a rosy mauve hue from mids to ends. Meredith’s incredible technique seamlessly blends the roots and colored hair, keeping the hair low maintenance when it grows out.

Painted: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Color/Toner: 20g Oway Hcolor 11.17 Frosted Platinum + 20g Oway Hcolor 8.1 Ash Light Blonde + 0.5g Oway Hcolor 0.7 Purple Booster + 0.2g Oway Hcolor 0.1 Ash Booster

Indian Purple Hair Color Formula

Hair by Amanda Louise

Peek-a-boos are all the rage right now. If you have an adventurous client who loves trying different styles, this Indian Purple hair color by Amanda is what you need.

Full Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Purple (Foils): Sliced sections of Oway Hcolor 0.7 Purple Booster + a ribbon of Oway Hcolor 0.6 Red Booster with Oway Htone 9 Volume Cream Developer

Golden Brunette Hair Color Formula

Hair by Maren McKenna

When it comes to hair painting, blending is everything. When done right, this gives a more natural appearance to the hair instead of the old streaked look.

Base: Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcolor 6.01 Ash Natural Dark Blonde + Oway Hcatalyst 20 Volume Cream Developer

Highlights: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Lowlights: Oway Hcolor 6.31 Beige Dark Blonde + Oway Htone 9 Volume Cream Developer

Toner: Oway Hcolor 90.1 Ash Super Bleaching Blonde + Oway Hcolor 9.31 Beige Very Light Blonde + Oway Htone 9 Volume Cream Developer

Pumpkin Spice Hair Color Formula

Hair by Jolie Faulkner

For hair stylists, nothing is more exciting that hearing your client say they want a big change. This happened to Jodie and so she gave her the makeover of a lifetime: flaming copper + hair tinsels!

First 1.5”: Oway Hcolor 7.34 Golden Copper Blonde

Rest: Oway Hcolor 10.33 Extra Light Deep Golden Blonde + Oway Hcolor 8.44 Deep Coppery Light Blonde

Base: Oway Hcolor 6.4 Coppery Dark Blonde + Oway Hcolor 6.44 Deep Coppery Dark Blonde + ribbon of Oway Hcolor 1.8 Blue Black + Oway Hcatalyst 20 Volume Cream Developer

Mid: Oway Hcolor 6.44 Deep Coppery Dark Blonde + Oway Hcolor 6.43 Copper Golden Dark Blonde + Oway Hcolor 7.43 Copper Golden Blonde + Oway Hcatalyst 30 Volume Cream Developer

Ends: Oway Hcolor 10.33 Extra Light Deep Golden Blonde + Oway Hcolor 8.44 Deep Coppery Light Blonde + Oway Htone 9 Volume Cream Developer

Rosewood Hair Color Formula

Hair by Kaila Ward

Kaila’s client used to be a light blond but wanted an unexpected change. Some of the ends came out a little ashy, so she toned them with Hcolor to inject some warmth into the hair color. (Yes, you can use Hcolor as toner.)

Roots & Ends: Oway Hnectar 6.31 Desert Sand Dark Blonde + Oway Hnectar 7.31 Desert Sand Blonde with Oway Htone 9 Volume Cream Developer

Pulled Through (Some Blonde Hair) Last 10mins

Toner: Oway Hcolor 8.3 Golden Light Blonde + Oway Hcolor 6.3 Golden Dark Blonde + a pinch of Oway Hcolor 6.4 Coppery Dark Blonde with Oway Htone 9 Volume Cream Developer

Golden Glaze Hair Color Formula

Hair by Mikayla Erickson

Iridiscent golden blonde is a classic staple during the summer. It’s rich and screams “healthy hair” – it’s not surprising a lot of clients go for this look.

Lightened: O&M Ammonia Free Pearl White Powder Lightener

Glaze: O&M Mineral.CCT 9/16 Very Light Ash Violet Blonde + a spit of O&M Mineral.CCT 8/81 Light Ash Pearl Blonde

After all the hair colors our community has shared the past months, you’d think there isn’t anything new to show anymore. But week after week, our #HolisticHairTribe continues to surprise us with their creativity.

Glossy Lavender Hair Color Formula

Hair by Matilda Siikavuopio

Lavender offers a perfect balance between edgy and chic. No wonder it’s the ultimate fantasy hair. To keep it low maintenance, create a root so your client’s natural hair color blends beautifully when it grows out.

Lightening: O&M Ammonia Free Keratin Powder Lightener

Color: 10g O&M Mineral.CCT 9/16 Very Light Ash Violet Blonde + 3g O&M Mineral.CCT 0/66 Violet Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Summer Sunset Hair Color Formula

Hair by Lauren Strunk of Elle Salon

Brown doesn’t have to be boring. Break up the color by balayaging the ends and painting it with a lighter color. This way the hair will have more dimension.

Starting Level: 6 with Balayaged Ends

Roots: 20g Oway Hcolor 4.05 CL Milk Chocolate + 10g Oway Hcolor 3.0 Natural Dark Brown + 10vol

Ends: 15g Oway Hcolor 7.32 BA Havana Blonde + 5g Oway Hcolor 0.0 Bleaching Booster + Oway Hcatalyst 30 Volume Cream Developer

Golden Auburn Hair Color Formula

Hair by Suzannah Bellman of Sam Wong Salon

For clients seeking a richer hair color, this Golden Auburn formula might be what you’re looking for. Add some waves to show off its depth and shine.

Roots: Oway Hcolor 7.43 Copper Golden Blonde + Oway Hcolor 7.34 Golden Copper Blonde + Oway Hcolor 8.34 Golden Copper Light Blonde + Oway Hcatalyst 30 Volume Cream Developer

Mids to Ends (Pulled Through Random Sections): Oway Hcolor 7.43 Copper Golden Blonde + Oway Hcolor 7.34 Golden Copper Blonde + Oway Hcolor 8.34 Golden Copper Light Blonde with Oway Htone 9 Volume Cream Developer

Platinum Blonde Hair Color Formula

Hair by Heather Leigh Ford

There’s a reason celebrities love this hair color. It gives an instant boost in energy and flair to the hair. Plus, it suits every skin tone!

Lightening: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer on Scalp til Pale Yellow

Toner: Equal Parts Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 90.0 Natural Super Bleaching Blonde + Oway Htone 9 Volume Cream Developer

Processing Time: 15 mins

Berry Auburn Hair Color Formula

Hair by Jaye Rodriguez

Here’s another proof how crimson hues can elevate a look. Jaye breathed more life into her client’s ash blonde hair and added some face-framing highlights to keep it interesting.

Color: Equal Parts Oway Hcolor 6.0 Natural Dark Blonde + Oway Hcolor 5.44 Deep Coppery Light Brown + Oway Hcolor 6.4 Coppery Dark Blonde + 1/8 Oway Hcolor 6.43 Copper Golden Dark Blonde with 15vol

Caramel Pecan Hair Color Formula

Hair by Holly Wiitala of Smoke + Mirrors Salon

Balayage and shadow root gives the hair tons of dimension. We’re certain this trend isn’t going away anytime soon.

Roots: Oway Hcolor 5.0 Natural Light Brown + Oway Hcolor 6.1 Ash Dark Blonde

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 8.1 Ash Light Blonde + Oway Hcolor 11.17 Frosted Platinum

Years ago, social media marketing was totally unheard of. Facebook and Instagram started off as fun, alternative way to share photos and experiences. But as they gained more popularity, people quickly realized the untapped opportunities available online.

And it’s true. Social media is probably one of the greatest gifts to entrepreneurs. It’s free and you can reach hundreds (even thousands) of potential salon clients with a click of a button – if you know what to do. Luckily, we’ve taken the mystery out of social media marketing for hair salons with our latest salon business training!

Firstly, Facebook has the largest social network in the world, with over 2 billion users. Meanwhile, Instagram has reached over 700 million users this year. Among the many social media platforms available, these two provide the most efficient way to reach and engage current clients and potential customers.

Below are some useful tips on how you can leverage your salon’s social media pages to attract people to your business.

1. Complete Your Profile

To many online users, your social media page is their first point of contact with your business – so be sure all the important information are there. Once you’ve created your Facebook and Instagram page, check to see if you have these on your profile pages:

a. Name, Address, Phone (NAP)

Having these three on your profile helps potential clients know more about your business. Aside from that, Google crawls these pieces of information to verify your business website, so make sure your social media NAP is consistent with your website and Google My Business page.

b. Photos

Photos provide a face to your business, so it’s important that you’re making a positive impression. Upload a professional photo of your salon and a cover picture to add more personality to your page.

c. About

The About section is the soul of your social media page. It’s often the first thing visitors check to see if your salon is worth their business.

d. Website URL

Don’t forget to add your salon website! Doing so helps boost your site’s ranking and verifies your business on Google. Take advantage of the gray verification badge offered by Facebook for businesses as well. This legitimizes your business and helps users discover your page easily in search results.

2. Know Your Target

As small business owners, knowing who your target audience is important as it will set the tone and overall personality of your social media page.

Consider the age bracket of your target audience when posting. Are they 18 – 29-year-olds? Posting fun, colorful hair colors is a great way to attract younger people. Tag those who you want to check out your post, and use relevant hashtags.

Or are they 30-49-year-olds trying to maintain a holistic lifestyle? Sharing articles that are helpful to them will keep them coming back to your page – which brings us to our next tip.

3. Provide Valuable Content

To attract potential clients, you need to give them a reason to keep following you. Does your page offer any value or benefit to them? You can do this by creating useful content, such as:

a. Inspirational Quotes

Everyone likes to see and hear motivational words before starting their day. Posting inspirational quotes will help increase your salon page engagement.

b. Ingredient Information

As holistic hair stylists, your prospective clients will be looking for a salon that offers products with safe and healthy ingredients. Sharing useful information about the ingredients used in each of the products you use and highlighting their benefits will help generate interest in your business.

c. Promotions/Discounts/Rewards

Everyone loves to get rewards. It’s classic human behavior. Promotions in the form of discounts and rewards will not only entice new customers to buy your products and services but it will also reinforce repeat behavior.

d. Transformation Pictures or Videos

Your social media page is an extension of your portfolio. Many clients who book online are often people who’ve seen a beautiful hair color on Instagram or Facebook. Share before-and-after pictures and videos to show potential clients what you and your team can do for their hair.

TIP: Take pictures with clean, uncluttered background. They often receive the most love on social media because they’re easy on the eyes and put the focus on the hair. Watermarks are great, but make sure they don’t take attention away from the work.

4. Post Regularly

To forge relationships with your clients and potential clients, you must be consistent in posting updates. This signals that you are up to date with the current trends and willing to interact with your community.

Facebook allows you to schedule posts ahead of time, and there are a number of Instagram schedulers available. Apps like Planoly, Hootsuite, Plann, and Later offer free basic plans that allow you to upload, schedule, and curate your posts ahead of time.

TIP: Facebook and Instagram business pages have built-in analytics that will tell you when your audience is online. Post during peak hours for maximum exposure.

5. Engage Your Audience

Many people like sharing their thoughts on social media. Use that to your advantage by creating conversations with your clients. Join and create Facebook groups. Ask questions that might interest them. Give away products that they might like and possibly, repost (free advertising!). And most importantly, respond to comments and inquiries. This sends a message that you value their voice. Doing these will not only boost your social media authority, but also help you build long-term relationships with clients.

The reds and plums are taking over our newsfeeds and it only means one thing – fall season is looming! Check out this week’s most beautiful hair colors shared by our #HolisticHairTribe.

Crimson Hair Color Formula

Hair by Deb Pedraza

The great thing about red hair is you can wear it any time of the year. It’s vibrant enough for summer, and reminds you of autumn leaves at the same time. Add a little peak-a-boo to put more fun into the color.

Roots: Oway Hcolor 7.46 Red Coppery Blonde + Oway Hcatalyst 30 Volume Cream Developer

Mid + Ends: Oway Hcolor 7.46 Red Coppery Blonde + Oway Hcatalyst 20 Volume Cream Developer

Green Peek-a-boo (Previous Color, Washed Out): Oway Hcolor 0.8 Blue Booster + Oway Hcolor 0.9 Green Booster + Oway Htone 9 Volume Cream Developer

Blush Melt Hair Color Formula

Hair by Angela Owens

Summer ain’t over yet. This gorgeous blush pink hair color is perfect for clients who are looking to make a bold statement or just a color that pairs well with summer outfits.

Prelighten to Pale Yellow: O&M Ammonia Free Keratin Powder Lightener

Root: 24g O&M Mineral.CCT 9/8 Very Light Pearl Blonde  + 6g 0/45 with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Mids (10mins): 24g O&M Mineral.CCT 10/8 Lightest Pearl Blonde + 6g O&M Mineral.CCT 0/45 Red Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Pulled Through the Ends for 5mins

Sandy Blonde Hair Color Formula

Hair by Kaila Ward

Don’t you just love it when your client has amazing hair? Kaila never needed a toner for this beautiful sandy blonde hair!

Natural Level: 7

Highlights: Oway Hbleach Butter Cream Lightener + Oway Htone 9 Volume Cream Developer

Purple Sapphire Hair Color Formula

Hair by Caroline of Studio Alf Frisorer

When it comes to making a statement, purple is always one of first choices. Leave it to Caroline to give the hair a stunning makeover.

Color: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 6.77 Deep Purple Dark Blonde + Oway Hcolor 8.1 Ash Light Blonde + Oway Hcolor 1.8 Blue Black  + Oway Htone 9 Volume Cream Developer

Royal Plum Hair Color Formula

Sometimes all it takes is a little hair color refresh to revive the hair. This client used to have violet hair and wanted the same color. The stylist gave her exactly that and more. Look at that shine!

Mids to Ends: Pre-Lightened to Level 7

Natural Level: 5

All over: Oway Hcolor 6.77 Deep Purple Dark Blonde  + Oway Htone 9 Volume Cream Developer (mixed 1:2)

Persian Red Hair Color Formula

Hair by Anna Lundeberg

Vibrant shades like red can be more difficult to maintain than other hair colors. Use Anna’s formula below so when hair grows out, it will create a subtle, smokey effect.

Ends: Oway Hcolor 4.4 Coppery Brown with Oway Htone 9 Volume Cream Developer

Mids: Oway Hcolor 0.0 Bleaching Booster + Oway Hcatalyst 20 Volume Cream Developer

Attracting salon clients takes a lot of work, but the true challenge lies in retaining them. All too often we see many salons looking virtually empty, which sends a bad message to onlooking potential customers. Empty Salon = Bad Service.

And so you have your salon’s website and salon’s social media marketing down pat, but you can’t seem to re-book and keep clients. What could possibly be wrong? It might have something to do with your client retention system. If you don’t have one in place, then we suggest creating one.

Below are 5 tried-and-tested ways on how to retain your salon clients and create loyalty!

Measure Your Retention

As a business owner, you need to have a system in place to measure your client retention. Keep track of the dates and how frequent your new and existing clients come to your salon. Doing so helps you set retention goals based on the data that you have and allows you to identify clients that you need to focus on.

Reward Your Staff & Clients

Everyone responds positively to a reward. When you provide incentives to your staff in exchange for improving their client retention, they’ll be more motivated to work. Rewards like giving them a raise or throwing them a mini-party are excellent strategies to inspire your team to reach your business goal.

The same can be said about client rewards. Clients who are offered referral/next-visit discounts or personalized welcome kits are more likely to book a service again. These rewards make them feel that you value their loyalty, thus reinforcing repeat behavior. Programs like Point Rewards, Punch Card, and VIP Tiers have also been proven to be effective in encouraging clients to continue visiting their local salon.

Pre-book Clients

Pre-booking your clients for the next appointment before they leave your salon is an effective way to increase the possibility of them returning. Emphasize the benefits of maintaining their look or booking ahead of time during the busy holiday season.

This is also the perfect opportunity to mention your Pre-Pay Program. This guarantees that they will keep coming and frequent your salon since they’ve already paid for it. Aside from that, it’s also been statistically proven that clients who’ve pre-paid the service tend to spend more afterwards, adding to your sales goals.

Sell Retail

First-time clients tend to return when they purchase retail, especially if they liked the product. And once that happens, you’ve just earned their trust. This is the only opportunity you need to start building a relationship with a new client.

Have them test new products you’re thinking of bringing to your salon and ask for their opinion. This will send a message that you don’t only see them as a client but also a part of your salon family.

TIP: Carry salon exclusive products like Oway so clients have no option but to visit you to get what they need.

Be Consistent

Hairdressing is an experience-driven industry.

Clients come to you to relax and have a great time. So when they consistently receive excellent service, they’re sure to book again and again.

Forge friendships with them by sending personal notes, listening to their concerns, and creating a pleasing customer experience each time they visit. The next thing you know, they’ll be telling their friends and family how amazing your salon is.

Charging what you are worth as a hair stylist is such an important part of professionalism in our industry. Some stylists start the game with confidence and a deeper understanding and comfort with charging for their skills, time, and product. Many stylists, however, struggle with charging what they are worth.

Why is there such disparity in the hair world? Why is charging what you’re worth so hard for so many? Some of this comes from our own sense of professional worth, our beliefs about the clientele we can attract, and the culture around the products we use.

Are You Worthy?

Do you know your stuff? If you want to charge what you’re worth, you need to be worthy and feel worthy.

Being worthy starts with the basics: graduating cosmetology school, maintaining your license in good standing, then taking continuing education every chance you get.

As Holistic Hair Stylists, we take ourselves seriously when it comes to skill and expertise. We take classes to enhance our craft, our skills, and to stay contemporary, inspired, advancing our art.

One of the fundamental aspects of being a holistic hairstylist is INTEGRITY. Continually striving for excellence is a part of that. You are doing the work, you got the skills, you are worthy!

Is Your Vibe Worthy?

As they say, your vibe attracts your tribe. Are you cultivating a clientele that wants what you specifically offer? Are you putting out the vibes to attract what you want?

We are all wonderfully unique and we each have our own special vibe. The vibe you have can either attract or not attract what you want. That energy around us can come from who we are as a person, issues affecting our lives or even what happened to us on the way to work. Having an awareness of what our vibe is in person, online, even on the phone can really be helpful when trying to cultivate a specific professional identity.

Our vibe is connected to our artistic voice.

It is the energy of our personality signature. It is worth exploring and worth nurturing. You have permission to indulge. Do the things that help you feel like the awesome stylist you know you are. Set goals. Participate in self-care. When you show up to work all full of love for yourself and what you do, it’s hard NOT to be attracted to that. Love yourself! You are worthy!

Is Your Product Worthy?

Being a colorist is a magical combination of chemistry, color theory, practical skills, knowledge based on education and experience, and your own personal artistry. You can be limited or given wings to fly with the products you choose. Holistic Hair Stylists who use products that perform at the highest level, enhance the health of the client’s hair and scalp, and provide an environment free of toxins guarantee themselves success in any market.

As an Oway user and stylist, I find extreme benefit in the ability to truly meet my clients’ needs ethically and in a healthy way, for all of us. And how impressed are they when they learn these products aren’t just gorgeous, effective, and organic? The ingredients are farm to chair from Bologna, Italy or fair traded globally!

The more my clients learn about the layers of awesome that is Oway, and how fabulous their hair and scalp feel over time, the more invested they are in me as a stylist and the products they are using. As cheesy as it sounds, the products really do sell themselves. All we need to do as stylists is educate clients on what we are using and why and they happily purchase what they need.

Knowing your product, how it works, why it works, and using it to the best of your professional ability creates value in you as a stylist and helps your clients long term with hair and scalp health. Win-win.

Know Your Worth

You have the skills. You got them good vibes. You are using fabulous products. Now, check in with other professionals in your area, and around the country and set your price points.

You know what you need. You know what you are worth. And you know you are providing an unparalleled experience with the products you have chosen. Charge what you are worth with confidence and pride. And check in each year to see what needs to change.

You are a holistic hairstylist. You are going to grow and change, so price accordingly.

About The Author

Abigail Waldrum

Abigail Waldrum is a Simply Organic Beauty Educator and Holistic Hair Stylist at Sepulveda Hair Studio in Deland, FL. An active member of our #HolisticHairTribe, she continues to inspire our community with her techniques, wisdom, and willingness to help others. If you want to learn more how to bring organic, eco-friendly hair products to your salon, please contact us at 888-213-4744