Do you ever wonder why your hair is more fragile during the summer? Even though our locks are comprised of keratinized, non-living cells, it is still prone to various issues caused by the harmful rays of the sun.

Hence why it is important that the hair and scalp are completely protected, and steps are taken to care for those delicate strands after exposure. Still not convinced? Below are major reasons your hair needs sunscreen, too.

It fades hair color, fast.

Whether you have virgin hair or color-treated hair, you will notice that your hair slightly changes in shade during the summer. This is because the sun’s rays combine with the oxygen in the air, which causes the melanin in the hair to react and fade.

This phenomenon gives a highlight effect to untreated hair, while color-treated hair will notice some fading. To prevent this from happening, apply a sun protective product that contains ingredients that act as UV filters, like Biodynamic Green Anise.

Exposure to UV rays makes the hair brittle and prone to damage.

More than color fading, the summer also brings free-radical producing elements that attack the hair and cause oxidative stress.

Elements like saltwater, chlorine and environmental aggressors weaken the hair’s structure, causing brittle strands. Going out without sun protection can be a kiss of death, especially for those with already compromised hair.

It dehydrates the hair.

Extreme temperatures can suck the moisture out of the hair. But what many people are not aware of is that elements like saltwater, chlorine and hair products can build up on the hair and scalp, which worsens the situation.

Unless washed off, these elements can suffocate the hair and disrupt its natural pH, leading to dry, dehydrated hair. Using an after-sun shampoo and conditioner filled with antioxidants and vitamin C after a day in the sun will effectively remove all the buildup in the hair and restore it to its former health.

The scalp is composed of living cells that need to be protected.

Much like our skin, the scalp is comprised of living cells that are prone to oxidative stress. Even though the scalp is basically covered with hair, without ample protection, UV rays can target those living cells causing sun burn or worse, skin cancer.

Wearing a hat is great for filtering the ultra-violet radiation, but adding an extra layer of protection is never a bad thing. If possible, style the hair in a way that doesn’t expose the scalp. But if you’re in the mood for a new hairstyle, make sure to spray some sun protection like Oway’s Sun Protective Elixir to any exposed parting.

In the summer, damage is an all-too-common problem. Apart from wearing sun protective accessories, there are also many non-toxic hair care products that will help shield the hair and scalp from harmful UV rays.

We know Summer is the slowest season of the year. Why not learn some new tricks and formulas with the help of our #HolisticHairTribe?

Alexandrite Hair Color Formula

Hair by Kai Fujimoto

Have you tested our new Oway Silver Steel Hair Bath? Our new purple shampoo aids in creating beautiful mermaid hair, like this creation by Kai.

Pre-lightened with Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Shadow Root (Right on the Roots): 10g Oway Hcolor 0.1 Ash Booster/Tone Corrector + 10g Oway Htone 9 Volume Cream Developer

Blue Shadow Root on Mid-Roots: 20g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Mysterious Purple + 40 drops Oway Hmelt Blue Charm

Colormelt into 2 Formulas

Mids: 40g Oway Hmilk No Stress Conditioning Treatment + 40 drops Oway Hmelt Mysterious Purple + 20 drops Oway Hmelt Blue Charm

Ends: 40g Oway Hmilk No Stress Conditioning Treatment + 10 drops Oway Hmelt Blue Charm + 10drops Oway Hmelt Mysterious Purple

Processing Time: 30mins

Ametrine Rose Hair Color Formula

Hair by Leah Michael Taylor

Having a slow season? Add some pop of color to your summer when you try this gorgeous Ametrine Rose hair color by Leah!

Retouch: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer/40vol

Color: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 0.7 Purple Booster + Oway Htone 9 Volume Cream Developer

Mystic Quartz Hair Color Formula

Hair by Ashley Saccomano & Christen Papasso of Grow Organic Hair Salon

When two artists collaborate, a masterpiece is born. We’re living for this stunning quartz-inspired hair color created using our Oway Hmelt Pure Pigments.

Balayage: Oway Hbleach Butter Cream Lightener

Glaze: Oway Hmelt Playful Rose + Oway Hmelt Divine Gold + Oway Hmelt Blue Charm

Carnelian Gem Hair Color Formula

Hair by Cara Robertson

Client box-died her hair? Here’s a wonderful solution from Cara: Balayage and tone using the formula below for that soft, natural finish.

Balayaged with Oway Hbleach Butter Cream Lightener + 25vol

Toner: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Hcolor 9.1 Ash Very Light Blonde with Oway Htone 9 Volume Cream Developer for 15mins at the shampoo bowl

Citrine Hair Color Formula

Hair by Abigail Waldrum

Isn’t it amazing what a little balayage can do? Glaze with our new O&M CØR.color and you get shiny, healthy hair!

Balayage: O&M Paint Powder Clay Lightener + O&M CØR.color 20 vol Activator

Glaze: O&M CØR.color 9.16 Light Very Ash Violet Blonde + O&M CØR.color 5 vol Activator

Precious Pearl Hair Color Formula

Hair by Meredith Blake

Many clients do not like seeing warmth in their hair color. If you encounter one, Meredith’s formula below might help you give the client the color she wants.

Lifted with Oway Hbleach Butter Cream Lightener

Toner: Oway Hcolor 11.17 Frosted Platinum + a dot of Oway Hcolor 1.8 Blue Black

Hairstyles, colors and cuts can change yearly, or even seasonally and oftentimes it can be difficult to keep up with what is in versus what is out. We know this can be stressful, but don’t worry we have you covered!

2018 has been all about the low-maintenance styles. Clients are opting for styles that don’t require monthly visits to the hair salon, or a morning hair routine that takes more than a few minutes. Here’s a list of some of our favorite hairstyles of 2018!

Low-Maintenance Bangs

These are not your middle school bangs. This trend involves longer strands of hair and a shaggy cut. The results are eyelash-grazing and light and fluffy. This is a great option for those looking to dip their toes into a hairstyle with bangs since it is so low-maintenance, not to mention it makes you look instantly stylish.

Pro Tip: Take a small amount of organic pomade and run it through your bangs. This will ensure they keep their feathery look.

The New Shag

Like the bangs mentioned above, this year’s haircuts are all about longer layers and low-maintenance ends. Our favorite versions of this trend include the modern shag haircuts. These hairstyles look best on healthy hair, so make sure to invest in some nourishing hair care products.

Pro Tip: No need to use heat styling tools on these haircuts. Simply dry, spritz some sea salt spray and done!

Long Bob

This trend just doesn’t seem to be going away! Whether this is a style by choice, or you’re in between haircuts, a long bob is a maintenance free way to enjoy shorter hair. As opposed to the shag haircut, long bobs can be kept straight and sharp, so it just depends on what look you’re going for.

Pro Tip: Dress up the style of your long bob by styling it sleek and straight.

Natural Highlights

Contrary to the platinum blonde locks Kim Kardashian wore early this year, most people are opting for a more natural look. This means babylights, highlights and balayage – as opposed to bleach all over. Not only do these methods of coloring provide more depth and dimension, but they also require less maintenance, the theme of 2018 hair trends.

Pro Tip: To prevent your highlights from fading or going brassy, incorporate a purple shampoo into your weekly hair care routine.

The Lioness

Whether this is curly or wavy, clients are loving using their natural texture to their advantage. This is very different from years past where flat irons reigned supreme. 2018 has been focused on ‘not styled’ hairstyles which are a lot easier to achieve by playing with your hair’s natural texture.

Pro Tip: Prep the hair with a volumizing shampoo and conditioner to give the hair more shape and body. Try using a curl-enhancing potion as well to encourage the hair to embrace its natural texture and to provide some definition to your waves.

Would you add any other hairstyles to this list? Let us know in the comments below!

About the Author

Brandy Marshall is the owner and head stylist of one of the best salons in Bee Cave, TX. She is on a mission to ensure that everyone loves their hair – no matter the color, cut or texture.

Summer is the perfect time to experiment with new hairstyles and colors. Get all the new ideas you need to breathe life into your client’s hair in this week’s trending hair colors!

Blood Orange Hair Color Formula

Hair by Melissa Lunde of the The Change Hair Salon

Would you believe this hair color contains green pure pigments? Melissa found that adding a few drops of Oway Hmelt Green Harmony helps neutralize copper tones. A perfect solution for clients who like a true red!

11/2″ Regrowth + Faded Vivid Red

Color: 75g O&M CØR.color 66.46 Dark Red Intense Blonde with O&M CØR.color 20 vol Activator (1:1.5) + 3 full droppers of both Oway Hmelt Red Energy and Oway Hmelt Green Harmony

Blueberry Crush Hair Color Formula

Hair by Janelle Parsons

This client wanted to change her black ombre hair so she got blue! Janelle started by doing a Full head of diagonal back foils and the rest is history.

Full Head Foils: O&M Pearl Blue Lightener + O&M CØR.color 20 vol Activator

Zone 1 around Foils (1:1): O&M CØR.color 2.11 Blue Black + O&M CØR.color 6.11 Intense Ash Dark Blonde + O&M CØR.color 10 vol Activator

Freehand Paint: O&M Pearl Blue Lightener + O&M CØR.color 20 vol Activator

Processing Time: 35mins

Dried + Applied: O&M CØR.color Charcoal Toner and O&M CØR.color 0.11 Ash Pure Color equal parts with O&M CØR.color 10 vol Activator to zone 1-2

Zone 2-3 Formula 1:  3/4 O&M CØR.color Ice Toner + 1/4 O&M CØR.color 0.00 Clear + a dot of O&M CØR.color 0.11 Ash Pure Color + O&M CØR.color 10 vol Activator

Formula 2: Half O&M CØR.color Ice Toner + Half O&M CØR.color 0.00 Clear + a dot of O&M CØR.color 0.11 Ash Pure Color with O&M CØR.color 10 vol Activator

Processing Time: 40mins

Apricot Punch Hair Color Formula

Hair by Maren McKenna

A sister of Rose Gold, this vintage apricot shade is a great hair color for clients who want to transition into Fall already. It has both the playful aspects of summer and the warmth of autumn – perfect combination, isn’t it?

Prelightened with Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: 2 Droppers Oway Hmelt Divine Gold + Oway Hmelt Playful Rose + Oway Hmilk No Stress Conditioning Treatment

Peach Melba Hair Color Formula

Hair by Meredith Blake

If you’re looking for rose gold formula that’s not too pink, here’s a tip from Meredith: “A nice way to get rose gold without it looking too copper/red is to deposit gold first then pink.” This will allow you to adjust your formulation accordingly.

Balayage to a level 9 Melting to a 10

Deposit on Wet Hair at the Bowl: Oway Hcolor 10.33 Extra Light Deep Golden Blonde

Processing Time: 5-10 mins

Rinse + Deposit: O&M CØR.color Pale Pink Toner

Sparkling Ice Hair Color Formula

Hair by Kaehler Hope Reitz

These days, more and more people are opting for low-maintenance cuts and hair colors. Many grey clients, for example, want to embrace their natural hair. Kaehler’s grey blending technique is good to keep in mind for such clients.

Balayage: Oway Hbleach Butter Cream Lightener + 25vol

Toned Towel-dried Hair at Bowl: 20g O&M CØR.color Platinum Toner +10g O&M CØR.color Ice Toner + O&M CØR.color 5 vol Activator

Pink Lemonade Hair Color Formula

Hair by Stacey Blair of The Styling Rooms

Got clients who used to box-dye their hair? A great way to reintroduce them to professional hair color is to play with Oway’s Hmelt Pure Pigments.

Previously Lightened Hair

Color: 30 drops Oway Hmelt Playful Rose + 30mL Oway Hmilk No Stress Conditioning Treatment

As holistic hairstylists, we do not only cut and color hair. We create experience. But no matter how much we strive to provide a positive atmosphere and preserve healthy stylist-client relationships, once in a while we come across people who will put our patience and mettle to the test.

As every client is different, there’s no one-size-fits-all solution to such situations. However, it does not mean you can’t prepare for it.

We reached out to our #HolisticHairTribe to chat about their encounters with different types of difficult clients and how they handle them. Check them out below!

The Indecisive Client

Don’t we love it when our clients trust our abilities as their hairdresser? But at the same time, we also want them to leave our space satisfied by our service so it’s also important that they clearly communicate their expectations. Unfortunately, not all clients know what they want.

“This incident happened about seven months after opening my salon,” according to Mariatu “Tu” Brown, founder of Tu Organics LLC. “I had just finished up with my last client and cleaning up because I was done for the day. Then a car pulled up in front of my salon, and saw an older gentleman and woman turning around to walk back to their car. I asked them how I can help them, and the gentleman told me he wanted a buzzcut all around. I told him since a buzzcut is quicker than scissor and clipper cuts, I’ll cut his hair for $15.00. He agreed to the price and I started to cut his hair. Half way through the cut, he said that’s not what he wanted. I was shocked! This man and I spoke for five minutes about his haircut and the price, now he is telling me everything I heard was completely wrong.

“I finished his hair cut and told him I won’t charge him for the cut. That it was Sunday and my blessing for his hair cut will come from above. After I said that, that is when he offered to pay me, but I refused and politely told him to please never come to my salon again.”

“Consultation is very important. Take more than five minutes to actually consult with your clients. Having a clear understanding about what your clients want will ensure you meet their needs, not to mention protect you from a lawsuit in the future.”

The Color Correction Nightmare

As creatives, there’s nothing in the world that would make us happy than giving our clients the hair of their dreams. But as holistic hair stylists, the health of the hair comes first.

When clients come in for an appointment with a picture of the hair they want, they only see the end result, and not the process. This is an all-too-common dilemma that many of us face, one that Kai Fujimoto had to endure for 16 hours.

“My client has been coloring her hair with box black dyes for over 10 years, but stopped dying because she wanted to have pastel blue hair. I have been cutting her hair for 3 years but never colored her. Her hair was about 20” long, natural level 4 with a 2-inch regrowth.

“I told her even if we did color removal treatment and bleach so many times, her hair would be compromised before she got to that level I could show pastel blue on her hair. I suggested that it would be in her best interest to have dark blue instead of pastel blue, so we can lift her hair to a level 6-7.

“But she declined to the dark blue and wanted to know of any other alternatives. After talking it over with her, we decided to have Balayage and have Dark Brown Balayage and wait for her hair to grow more. That was 2 years ago.

“After she had the Balayage hair for a year, she told me she still couldn’t give up on getting pastel blue hair. She was willing to have her hair cut to shoulder length if she needed to. Her new growth was only 5-7 inches long. We had talked many times on what other options I could do for her, but she wanted to give it a try anyways with the possibility of getting pastel blue. After I agreed to do what she asked, she also voiced her concern about the total cost of the service. She knew it would be an intense color correction. For these types of services, I usually charge hourly since it was going to be quite a lengthy session to do what she wanted. Because she is a regular client of mine and I knew her budget, I quoted a regular price instead. I quoted her the price of how it would be as if she was getting color removal treatment, a whole head bleach, and toner.

Suffice to say, the client changed her mind midsession and wanted to keep her hair as long as possible, which took Kai more than 16 hours. “As I expected, the mid-level ends were lifted at a level 6-7, so I told her there was no choice left but to have all dark blue or pastel blue into dark blue colormelt. We ended up doing pastel blue – dark blue – dark violet colormelt.”

“In the end, the regular price I quoted barely covered the cost I spent for the colors and the bonder and foils I used on her… I also ended up getting sick as a result from overworking myself. That was a turning point for me to switch to hourly charge for any color corrections, as well.”

Lost in Translation

What makes hairdressing such a rewarding career for us hairstylists is we get to make people happy by simply transforming their look. Unfortunately, it can also turn into a very stressful situation for all involved if there’s a communication problem.

Tyler Fenix of Beelay Hair Design had a client who had just moved from Venezuela and had done her hair 2 times within the first year she came. “I had not seen her for maybe 8 or more months since her second visit. Her accent and English were difficult to understand, but I feel like I am pretty thorough in consultations, so we seemed to have good communication in the first two sessions. On those visits we did traditional foil highlight-bleach/tone, from her NL- 3, toned to an ashy 7. Then a “V” cut with lots of texturizing.

“I was happy to see her. I made tea, consulted and found she wanted Balayage. I explained this was a technique, but might not be best for her since she was showing me a photo from Pinterest of a Platinum level 20 – Super Blonde – which I am sure was photo enhanced.

“I had to express this in many variations due to the language difference. I even went to a woman a few suites down to help me translate the concept of golden and not platinum, as well as using swatches and exhaustively explaining that she had previous color (which I knew was not from our last visit, leading me to think there had been a color elsewhere in the time she was missing) all over which would cause much, much warmth to be revealed. I told her in several ways, how it would take several visits to safely get her past a level 7/8, but I would always be concerned more about the health of her hair. She became increasingly irritated, then said “Let’s just do the balayage.” She shook her head yes when I asked once more if she understood it would be gold. It took me 3 hours for a full head of Balayage, then Toner.

“As soon as she got to the chair she complained it was gold! She began to escalate in her manner and level of anger.

“At this point I was completely without any energy left. I had no more capacity to explain anything else. She threatened not to pay, among other things. It took me hours but I had successfully achieved a level 8.3 natural looking blended highlight. She was still going on about the photo with the platinum blonde.”

“Sadly, I knew in those last moments that I should have never said yes to this situation. That I had made my first mistake accepting the job knowing there was a wall around her preventing her from understanding reality, and based on her personal unattainable visual goal. Of course I said all of this at the beginning, but I didn’t listen to my intuition because I am also in business to make money.

“So I told her this was the end of the road. She didn’t understand and I had no translator at this point. I told her we could no longer have a successful working relationship. I also strongly suggested she find a colorist who was able to communicate with her in Spanish in order for her to understand fully. It was not fun, pretty or pleasant.”

With social media dictating the trends these days, you would often come across clients with unrealistic expectations. Tyler adds, “Today balayage has morphed into an end result that seems to be almost the same as pulling lightener through the entire mids/ends.

“Because of social media, the expectation is often not reasonable for everyone.

“I am seeing so much out there looking like a double process was done, with heavy damage that I have to fix before being able to do anything else (and most do not want to pay for that). So ultimately it is a technique that I feel has been misrepresented by a plethora of practitioners, making more work where it may not be needed.”

Unrealistic Expectations

Unrealistic expectations are the root of many stylist-client misunderstandings. Oftentimes, they don’t end well. Abigail Waldrum of Lucky Cat Salon knows this all too well.

“My worst scenario, as they often are, was with a lovely person who was unrealistic in their expectations. The people pleaser in me jumped on board and ignored reality to try and make unrealistic dreams come true. I set myself up for failure.

“I went with the client’s desires and chased hard, too hard after something the hair could not do. Neither of us were happy in the end.

“In hindsight, I should have discussed realistic options that were achievable and healthier for the hair.”

“I learned that we see people pleasing as a form of niceness. It most certainly is not. I am the professional. If a client comes to me with unrealistic goals it is my job to say so… So, my consultations have gotten more thorough. I continue to take classes every opportunity I can to improve my technical skills and consultation skills. And I say no when something is too risky. I take my job seriously even as much fun as it is. Integrity is an important part of building trust with clients. By saying what is and isn’t possible you show that integrity. Backing that up with skill seals the deal. Lesson learned.”

Mindset is everything.

Difficult clients are a normal part of being in the business of making people happy. More often than not, these types of clients are only difficult because they are seeking out help to fix something that they feel isn’t going right for them, according to Bailey Simon of Periwinkle Beauty Studio.

“That may not be only pertaining to their appearance, it could be something on the inside that they don’t want to see as a positive aspect about themselves. When in fact that aspect is actually a wonderful characteristic. I feel it is my place to help them to recognize that there isn’t actually a problem that they are having, but to help them see they are the creator of their ‘problem’. It is my job to help them focus not on the negative perception that they have of themselves, but to help them find a solution to love themselves for all of who they are inwardly and outwardly,” she adds.

So what’s the best way to handle such clients? Bailey suggests being that positive light and voice. “Look at them with love, and help them find ways to accentuate their inner and outer beauty.

“Wayne Dyer once said, “The difference between a flower and a weed is a judgment.” It applies to stylists everyday with every client. It is our job to bring our clients more than just an outwardly joy, we should be stirring up joy inside of them that is lasting and impacts their soul.

After all, we are holistic hair stylists and we are responsible for tending to the whole self of our clients: mind, body and soul.”

In the end, it’s all about finding that healthy balance between self-love and service to others. Make your clients happy, but always trust your judgment as the professional.

Summer just became hotter with this week’s Trending Hair Colors! Inspired by colorful herbs and spices, we proudly share our favorite works by our very own #HolisticHairTribe.

Caraway Hair Color Formula

Hair by Katie Karlo

If your brunette client wants dimension, this Caraway hair color formula might just be what you need. The shine from Oway Hcolor also adds another layer of texture to the hair.

Roots: Oway Hcolor 3.17 Dark Frosted Brown with 15vol

Melted into Ends: Oway Hcolor 6.62 Irisee Red Dark Blonde with Oway Hcatalyst 20 Volume Cream Developer

Saffron Red Hair Color Formula

Hair by Erica Walker

When it comes to creating a beautiful hair color such as this, it all boils down to proper development. It also helps that Oway Hcolor’s Copper series is so rich and vibrant.

Natural Level 8

Color: Oway Hcolor 8.43 Copper Golden Light Blonde + Oway Hcatalyst 20 Volume Cream Developer

Vanilla Bean Hair Color Formula

Hair by Kima Johnson McSwain

From drab to fab. Kima transformed this client’s ash blonde hair to a stunning Butter Blonde, thanks to her incredible hairpainting skills and the tips and tricks shared by our O&M Brand Director, Wayne Lewis, during our O&M COR Certification Class last week.

Prelightened with O&M Paint Powder Clay Lightener + O&M CØR.color 40 vol Activator

Root Shadow: Half O&M CØR.color 8.81 Light Pearl Ash Blonde + Half O&M CØR.color 8.0 Light Blonde with Double O&M CØR.color 5 vol Activator

Ends: O&M CØR.color Platinum Toner + O&M CØR.color 5 vol Activator for 20mins

Paprika Hair Color Formula

Hair by Heather Lee Weiler

Who says ammonia-free hair color can’t cover grey? With a proper formula, you can achieve 100% grey coverage with Oway Hcolor. Case in point: This beautiful Paprika Red by Heather.

Grey Coverage: 20g Oway Hcolor 6.0 Natural Dark Blonde + 15g Oway Hcolor 6.34 Golden Copper Dark Blonde + 20g Oway Hcolor 7.44 Deep Coppery Blonde

Balayage Lightened to Level 8

Toner: 20g Oway Hcolor 7.44 Deep Coppery Blonde + 10g Oway Hcolor 8.44 Deep Coppery Light Blonde + Oway Htone 9 Volume Cream Developer

Processing Time: 20mins

Indian Cloves Hair Color Formula

Hair by Heather Leigh Ford

Rose Brown is one of the most highly requested hair colors this year. Here’s another formula to add to your book!

Lifted to Level 9: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Colormelt: Oway Hcolor 5.56 Red Mahogany Light Blonde  (Roots) + Oway Hcolor 6.62 Irisee Red Dark Blonde (Mids) with 30g Oway Hcolor 11.17 Frosted Platinum + 10g Oway Hcolor 6.77 Deep Purple Dark Blonde

Habanero Blonde Hair Color Formula

Hair by Heather Leigh Ford

Blondes may be all the rage this season, but if your client wants to change it up – how about a Rose melt? That’s something you don’t see everyday!

Color: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 6.77 Deep Purple Dark Blonde + Oway Hcolor 6.66 Deep Red Dark Blonde with Oway Hcatalyst 20 Volume Cream Developer

Melted into Mids

Toner: O&M CØR.color 10.0 Lightest Blonde

With Summer being halfway over, many clients will surely be opting for fiery, richer hues to transition their hair color to Fall. So this week, we’re taking inspiration from fashion fabrics abound during this time of transition.

Purple Suede Hair Color Formula

 Hair by Angela Owens

Get the best of both worlds when you go for this Purple Suede. It’s vibrant like summer and cool like the purple sunsets in the fall.

Prelightened to Pale Yellow

Root: 20g O&M CØR.color 6.11 Intense Ash Dark Blonde +4g O&M CØR.color 0.66 Violet Pure Color +38g O&M CØR.color 5 vol Activator

Ends: 10g O&M CØR.color Charcoal Toner +10g O&M CØR.color Lilac Toner + 2g O&M CØR.color 0.66 Violet Pure Color +33g O&M CØR.color 5 vol Activator

Processing Time: 20 Minutes

Cashmere Pink Hair Color Formula

Hair by Kornél Herbert

The summer heat can be unbearable at times, but what’s exciting about it is you get to experiment on colors more. After all, the season isn’t over yet.

Lightener: Keratin Blue Lightener + O&M CØR.color 30 vol Activator

Toner: O&M CØR.color Pale Pink Toner + O&M CØR.color 10 vol Activator

Processing Time: 15mins

Royal Velvet Hair Color Formula

Hair by Kristina Fetto

You know Fall is coming when you start to get multiple purple hair requests in a week. But we can’t complain though. Why should we when it’s as perfect as this Royal Velvet?

Color: Oway Hcolor 5.66 Deep Red Light Brown with Oway Htone 9 Volume Cream Developer + 30 Drops of Oway Hmelt Playful Rose and a Drop of Oway Hcolor 0.7 Purple Booster/Tone Corrector

Rayon Red Hair Color Formula

Hair by Lindsay Kotay

Another sign of Fall arriving is the slew of stunning red hair color shades being posted online every day. Case in point: This Rayon Red, which obviously did not escape our attention.

Base: O&M CØR.color 4.1 Ash Brown

Colormelted into: O&M CØR.color 5.6 Light Violet Brown

Pure Cotton Hair Color Formula

Hair by Maren McKenna

With many people turning to richer hues for Fall, some clients will want to get something different. A rooty platinum in Fall? Why not.

Prelightened to a Very Pale Yellow

Toner: Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 10.1 Ash Extra Light Blonde + Oway Hcolor 90.2 Irisee Super Bleaching Blonde and Oway Htone 9 Volume Cream Developer for 5mins

Tuscan Silk Hair Color Formula

Hair by Kristel White of Studio 0087

It’s amazing how adding our new O&M 0.00 can add shine to the hair. This is especially useful when a client wants natural-looking glossy hair.

Prelightened to a Pale Yellow

Toner: 11g O&M CØR.color Pale Pink Toner + 8g O&M CØR.color 0.00 Clear + 2g O&M CØR.color Lilac Toner + 0.6g O&M CØR.color 0.55 Red Pure Color

With many schools opening this week and the next, many clients are surely looking to start the year with a bang. These hair colors from our #HolisticHairTribe may help inspire you.

Chalkboard Hair Color Formula

Hair by Hannah Joy Yancey

Green hair, don’t care. This hair color is a challenge to achieve. But with Oway Hmelt Pure Pigments, it’s a walk in the park!

Prelightened to Pale Yellow

Color: 40g Oway Hmilk No Stress Conditioning Treatment + 40 drops of Oway Hmelt Green Harmony

Pink Pearl Hair Color Formula

Hair by Carrie Pike

When a client wants a big change but still wants to look natural, a colormelt or shadowroot is the way to go. It’s a fun way to incorporate color, dimension and create that seamless root-to-end finish.

Color: Oway Hcolor 6.77 Deep Purple Dark Blonde + Oway Hcolor 11.17 Frosted Platinum equal parts + Oway Hcolor 0.7 Purple Booster/Tone Corrector (about a dime size) + Oway Htone 9 Volume Cream Developer

Watercolor Burst Hair Color Formula

Hair by Kai Fujimoto

Got clients looking for mermaid hair inspiration? Look no further than Kai’s works! He makes stunning hair colors using our Oway Hmelt Pure Pigments.

Roots (Blue): 40g Oway Hmilk No Stress Conditioning Treatment + 120drops Oway Hmelt Blue Charm + 80drops Oway Hmelt Mysterious Purple

Mid-Ends: 100g Oway Hmilk No Stress Conditioning Treatment + 100drops Oway Hmelt Mysterious Purple + 20drops Oway Hmelt Blue Charm

Processing Time: 30mins

Washed with Oway Silver Steel Hair Bath

Pastel Smudge Hair Color Formula

Hair by Gombos Timea

Unicorns are a popular choice for many kids when choosing their back-to-school supplies. Why not take inspiration from that?

Pre-lightened with Keratin Blue Lightener

Roots: O&M CØR.color 0.66 Violet Pure Color + O&M CØR.color Lilac Toner + O&M CØR.color 0.00 Clear with O&M CØR.color 20 vol Activator

Toner for part two: O&M CØR.color Lilac Toner + O&M CØR.color 0.00 Clear with O&M CØR.color 3.5 vol Activator

Toner for lengths: O&M CØR.color Platinum Toner with O&M CØR.color 3.5 vol Activator

Rinse with O&M Seven Day Miracle Moisture Masque

Mauving Up Hair Color Formula

Hair by Jessica Mattevi of Hustle + Heart Salon

If your clients want a bold hair color but want to make sure they can rock it at school, this melted mauve is a perfect choice. The melted technique makes the hair color easy to maintain.

Base (Blended Down): 30g O&M CØR.color 4.66 Intense Dark Violet Brown + 1 inch of O&M CØR.color 0.11 Ash Pure Color with O&M CØR.color 10 vol Activator

Melted Through Ends: 20g O&M CØR.color Lilac Toner + 10g O&M CØR.color Silver Toner with O&M CØR.color 5 vol Activator

Almond Crayon Hair Color Formula

Hair by Kristen Kneeland

Getting rid of brass can be a real struggle. Kristen recommends using the process and formula below for clients trying to get rid of yellow undertones.

Foils: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: Equal Parts Oway Hcolor 11.17 Frosted Platinum and Oway Hcolor 9.1 Ash Very Light Blonde with Oway Hmilk No Stress Conditioning Treatment + Oway Htone 9 Volume Cream Developer (1:1.5)

Owave, Oway’s newest hair texturizing system has finally landed in North America. If you missed yesterday’s Launch and Learn Class, here are the 5 things you need to know about this exciting development from Oway.

It’s free from toxic chemicals found in conventional perming systems.

The 80s perm trend may have returned, but there’s one thing that’s keeping many clients from getting it: it’s a chemically loaded treatment. Because perming involves altering the hair’s natural structure, most traditional perm products contain harmful chemicals such as ammonia and thioglycolates.

Ammonia is a caustic substance than not only causes skin irritation, inhaling its gaseous form can destroy our respiratory and endocrine system. On the other hand, thioglycolates, also known as perm salt, is a common formula popular in perming solutions due to its ability to reduce the disulfide cystine bonds in the cortex of the hair, and in so doing, changing its shape and texture.

Oway eliminated these two chemicals in Owave, and replaced it with Cysteamine, an amino acid derived from keratin, the protein that’s naturally present in the hair. Cysteamine acts on the sulphur bridges on the hair to modify its structure. Unlike Ammonia and Thioglycolates, Cysteamine is a much gentler agent that respects the health of the hair.

We added Biodynamic-Organic Botanicals to further protect and nourish the hair during the treatment.

We did not stop there. We also added Biodynamic Helichrysum Hydrolates, Ethical Chia and Flax Oil and Organic Blackthorn Extract to keep the hair strong and hydrated throughout the process. Some perm solutions can suck the moisture out of the hair, leaving it weak and brittle. These nourishing botanicals give the hair that extra layer of protection by delivering polysaccharides to the strands and wrapping them in a film to ensure elastic, flexible curls.

Owave has waving treatments for both resistant and treated hair.

Owave 1A is ideally used for super resistant hair, while Owave 1B is perfect for treated hair. Both solutions have a pH of 8.2-9, which are common for thioglycolate-free perm treatments. And because it uses Cysteamine and a concoction of botanical ingredients, it elasticizes the hair while safely altering the shape.

Both solutions can be customized depending on the technique (see below).

The system comes with neutralizer that helps rebalance the hair’s pH.

The Owave 2 neutralizer is a fortifying fluid that reconstructs the sulphur bridges of the hair fiber, stabilizing the curl and preventing breakage. The biodynamic-organic botanicals also present in the formula give added strength and elasticity to the hair.

Owave is fully customizable.

Does your client want luscious body waves? How about natural beach waves and defined spiral curls? Owave is formulated to help you create every shape and texture you desire. Below are some formulas you can use to create the aforementioned looks.

Beach Waves

Luscious Curls

Spiral Coils

With the proper after-care, Owave Treatments can last from 4-12 weeks, depending on the curl. All Oway hair care and hairstyling treatments, particularly the Oway Curly Line, are designed to work with Owave and help prolong its healthy, beautiful results.

Check out our new Owave Texturizing System from Oway below!

With clients coming back from vacation, many of them will be looking to change or refresh their hair color. So, get your stylist hats on and be inspired by our #HolisticHairTribe’s stunning creations this week.

Almond Cream Hair Color Formula

Hair by Callan Brooke

That shine though! This gorgeous blonde by Callan is one of our favorites from last week’s O&M COR.color Level 1 Certification Class.

Painted with O&M Paint Powder Clay Lightener

Toner: 22g O&M CØR.color 10.16 Lightest Ash Violet Blonde + 8g O&M CØR.color Lilac Toner mixed 1:2 with O&M CØR.color 5 vol Activator

Pink Grapefruit Hair Color Formula

Hair by Meredith Blake

Bubblegum, millennial, pastel. No matter what you call it, one thing is for sure: the #pinkhairdontcare trend won’t be going away soon.

Painted and Foiled: Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 20 Volume Cream Developer

Toner: O&M CØR.color Pale Pink Toner

Mocha Spread Hair Color Formula

Hair by Leann Magrone of Grow Organic Salon

It’s amazing what a lot of foils (and talent) can do to transform hair. This former brunette client had grown out her blonde and needed a new look. And voila!

Babylights (Foils): Oway Hbleach Butter Cream Lightener

Toner: Oway Hcolor 8.01 Ash Natural Light Blonde + Oway Hcolor 8.1 Ash Light Blonde with Oway Htone 9 Volume Cream Developer

Purple Yam Hair Color Formula

Hair by Angela Owens

Whatever the season, purple hair never goes out of style. Here’s another of Angela’s signature vivid looks to add to your formula book.

Foilayage: O&M Ammonia Free Pearl White Powder Lightener + O&M CØR.color 30 vol Activator

Toner: Equal Parts O&M CØR.color 8.16 Light Ash Violet Blonde + O&M Mineral.CCT 0/66 Violet Tone Booster with O&M CØR.color 5 vol Activator

Pumpkin Butter Hair Color Formula

Hair by Ashley Creal and Pasquale Caselle

When two artists work together, a masterpiece is created. This hair color was also a crowd favorite during our O&M COR.color Certification Class.

Base: O&M CØR.color 7.34 Golden Copper Blonde + O&M CØR.color 20 vol Activator

Highlights: O&M Ammonia Free Pearl White Powder Lightener + O&M CØR.color 5 vol Activator

Toner: O&M CØR.color 8.34 Light Golden Copper Blonde + Oway Hcolor 0.0 Bleaching Booster

Boysenberry Jam Hair Color Formula

Hair by Angela Owens

Foilayage is a technique that combines balayage and foil highlights. The result is subtle dimension with a bold punch.

Foilayage: O&M Ammonia Free Pearl White Powder Lightener + O&M CØR.color 30 vol Activator

Colormelt on Damp Hair: O&M CØR.color 6.11 Intense Ash Dark Blonde at Root

Mids-Ends: O&M CØR.color 8.11 Intense Ash Light Blonde with 10% O&M Mineral.CCT 0/66 Violet Tone Booster with O&M CØR.color 5 vol Activator

According to market research, the natural hair care market – which includes shampoo, conditioner, styling products, and perms – is projected to reach $1.4 billion by 2020. With more and more individuals embracing their curls, market researchers are even expecting that value will continue to increase in the next decade.

With the natural hair movement gaining momentum, it’s not surprising that beauty companies are jumping on the scene. But how do you distinguish the products that actually work (and do not pose any health risks) from those that simply want a slice of the pie?

Here are some ingredients you need to look out for when shopping for curly hair products.

Ammonium Thioglycolates

Traditionally, perms use ammonia and thioglycolates to create permanent waves. Ammonia swells up the hair, making it permeable. Thioglycolates breaks the disulfide bonds of the strands and eventually alter the shape of the hair. But due to their unpleasant odor and chemical composition, studies have shown that both compounds have been found to cause allergies, dyspnea and asthma. Not to mention, it makes curly hair even more fragile and prone to breakage.

PRO TIP: If you want to get curls but don’t have them naturally, use texturizers that do not contain ammonia and thioglycolates in the ingredients, such as Owave. Instead of Ammonia and Thioglycolates, Owave uses Cysteamine HCL, a less aggressive compound that helps break the disulfide bonds in the hair. What’s more, it doesn’t have that foul smell that common perms have.

Parabens

Known as the curly hair kryptonite, parabens are often used in beauty products as preservatives. Apart from causing cancer, preservatives have been known to compromise the integrity of the hair and scalp. Curly hair is easily frazzled and dehydrated, and using products with parabens will just make it worse.

Propylene Glycol

Although generally recognized as safe by the FDA when used in minimal concentrations, Propylene Glycol does not evaporate easily and can therefore dehydrate the hair and cause a laundry list of issues. Safe to say, clients with dry hair are advised to regulate or avoid using hair products that contain this ingredient to keep the hair healthy and hydrated.

Bad Alcohol

Not all alcohols are created equal. While fatty alcohols or long-chain alcohols help add moisture to natural hair, bad alcohols have been found to dehydrate curly hair. Some of these bad alcohols are:

• Ethanol alcohol
• Ethyl alcohol
• Propanol alcohol
• Alcohol denat.
• Isopropyl alcohol
• Isopropanol alcohol
• Benzyl alcohol

Artificial Colorants

Hair care products with synthetic pigments are more likely to damage the hair than natural products. Curly hair tends to dry quickly on its own and adding artificial colorants to the mix will only make it worse.

Synthetic Fragrance

We all love a nice-smelling shampoo and conditioner. But when it causes irritation and all sorts of health issues, it’s better for everyone to avoid this ingredient. Known as an endocrine disruptor, synthetic fragrance can interfere with our body’s normal body functions which can lead to thyroid disease and cancer.

Instead, opt for products that use pure essential oils as fragrance. They are not only natural, but they also carry with them many aromatherapeutic benefits.

PRO TIP: To preserve those curls, send clients home with Oway Curly Hair Bath, Mask, and Potion. These hair care and styling products DO NOT contain Parabens, Propylene Glycol, Artificial Colorants, Synthetic Fragrance, and Bad Alcohol so curls and coils remain healthy and defined.

Artists find inspiration in many things, even things as mundane as coffee. And this week is no different for our #HolisticHairTribe. Inspired by Starbucks’ popular beverages around the world, these hair colors will definitely make you want to test them out on your clients (and even on yourself!).

Raspberry Passion Hair Color Formula

Hair by Eric Mo

What’s better than rose gold? Blush rose gold! This hair color by Eric Mo was achieved using a combination of our new Oway Hmelt Pure Pigments.

Prelighten to level 9: Oway Hbleach Butter Cream Lightener

Toner: 40g Oway Hcolor 11.17 Frosted Platinum + 40g Oway Htone 9 Volume Cream Developer + 80 drops Oway Hmelt Mysterious Purple + 40 drops Oway Hmelt Playful Rose

Processing Time: 20mins

Dolce Misto Hair Color Formula

Hair by Wendy Ward Pendill

As we always say, there’s room for both Oway and O&M in every salon. And this gorgeous blonde by Wendy just proves it.

Teasylights: Keratin Blue Lightener with O&M CØR.color 30 vol Activator

Money Spot: Oway Hbleach Butter Cream Lightener + 9.5vol

Gloss: O&M CØR.color 10.16 Lightest Ash Violet Blonde + double O&M CØR.color 3.5 vol Activator

Pumpkin Spice Hair Color Formula

Hair by Beatrice Datmo

Fall is only a few weeks away and that only means one thing – it’s Pumpkin Spice season. And no, we’re not talking about the popular Starbucks latte.

Regrowth: O&M CØR.color 8.34 Light Golden Copper Blonde with O&M CØR.color 10 vol Activator

Rinse and Glaze: O&M CØR.color 8.34 Light Golden Copper Blonde + O&M CØR.color 0.43 Copper Pure Color with O&M CØR.color 3.5 vol Activator

Red Velvet Mocha Hair Color Formula

Hair by Jenna Reich

Red Velvet is another hair color that seems to be all the rage, especially during Fall season. Here’s how you can achieve this hair color by Jenna.

Balayage: Oway Hbleach Butter Cream Lightener with 30vol

Toner: Oway Hcolor 6.44 Deep Coppery Dark Blonde + Oway Hcolor 7.44 Deep Coppery Blonde with Oway Htone 9 Volume Cream Developer

Chai Latte Hair Color Formula

Hair by Sandra Svensson

From brassy to sassy. This client had a lot of yellow tones on her hair and Sandra was able to reverse the situation and transform it into beautiful blonde using the formula below.

Highlights: O&M Paint Powder Clay Lightener

Toner at the Shampoo Bowl: Equal Parts of O&M CØR.color 6.0 Dark Blonde + O&M CØR.color 6.13 Cool Beige Dark Blonde with O&M CØR.color 5 vol Activator (Roots)

Mids to Ends: 20g O&M CØR.color 10.16 Lightest Ash Violet Blonde + 20g O&M CØR.color 10.8 Lightest Pearl Blonde + 10g O&M CØR.color Platinum Toner + 10g of O&M CØR.color 0.00 Clear with O&M CØR.color 5 vol Activator

Processing Time: 15mins

Berry Acai Hair Color Formula

Hair by Ferne Organic Hair Spa

This hair color was a previously done balayage with varying levels of blonde (Level 8 to 10). And what better way to spice it up than to add purple highlights?

Balayage: Oway Hbleach Butter Cream Lightener

Color: Oway Hcolor 11.17 Frosted Platinum + 5 drops of Oway Hmelt Blue Charm and Oway Hmelt Mysterious Purple + Oway Htone 9 Volume Cream Developer + Oway Hmilk No Stress Conditioning Treatment

Processing Time: 40mins

Ends: Rinsed with Oway Hmelt Blue Charm + Oway Hmelt Mysterious Purple + 1 Pump of Oway Hmilk No Stress Conditioning Treatment

With more and more clients experiencing sensitivity issues and allergic reactions to hair color, we thought about creating a hair color line that not only addresses those problems, but also significantly improves the integrity of the hair.

And so Oway Hnectar was born. If you missed yesterday’s Live Online Training, here are the amazing facts you should know about this revolutionary hair color line and treatment.

Hnectar is the first color infusion with hair-replumping vegetable nectars.

Hnectar is filled with vegetable proteins from Organic Papamiel, Yerba Mate, Mallow, Elderberry, and Cotton. All of which assist in reinforcing the hair structure from within to reveal healthier, revitalized locks.

• Organic Papamiel Nectar contains a high concentration of regenerating sugars and amino acids that perform an anti-aging effect on the hair.
• Fair Trade Yerba Matte is dubbed as an elixir of life for its high antioxidant content (90% more than Green Tea), which help protect the hair from damaging free radicals and promote hair growth.
• Organic Mallow Nectar contains anti-inflammatory properties and polysaccharides which help soothe and reduce the likelihood of sensitivity.
• Biodynamic Elderberry is an ancient plant popular for its healing properties. These properties are used in Hnectar to address hair loss and add brightness and shine to the hair.
• Organic Cotton Proteins helps hold additional moisture, making the hair stronger and more elastic.

Hnectar is a color and a treatment in one.

Because Hnectar is filled with conditioning agents and plant sugars, it also acts as a hair treatment. Hair is noticeably brighter and shinier after each Hnectar session. This makes it a perfect choice for heavily damaged strands due to repeated lightening and bleaching.

Hnectar is made WITHOUT Ammonia, PPD and Resorcinol.

Ammonia, Paraphenylenediamine (PPD) and Resorcinol are three chemicals commonly found in traditional hair color that have been widely documented as sensitizers. Ammonia is a caustic substance that when turned into gas can cause various endocrine system issues. PPD and Resorcinol are known to cause contact dermatitis on clients who come in contact with these chemicals.

Hnectar removed these chemicals and replaced them with very minimal amounts of Monoethanolamine, Para-toluenediamine sulfate and Amiophenol – just enough to make the hair color work. However, we didn’t stop there. We also removed Mineral Oils, Alcohol and Fragrance, and replaced them with plant-based extracts and essential oils to further moisturize the hair.

Hnectar now has 41 permanent, ammonia-free and PPD-free shades.

You asked, we delivered. We’ve added 7 new shades to the line to provide you more options for toning and coloring. They are:

• 10.1 Hnectar Extra Light Nordic Blonde
• 10.2 Hnectar Extra Light Wisteria Blonde
• 10.21 Hnectar Extra Light Extra Light Lavender Blonde
• 10.31 Hnectar Extra Light Desert Blonde
• 10.32 Hnectar Extra Light Caramel Blonde
• 8.32 Hnectar Light Caramel Blonde
• 5.66 Hnectar Light Cayenna Brown

You can find these new shades in our Oway Hnectar Blonde + Toning Color Kit, including some Education and Promo Materials.

Hnectar provides a reflective coverage and up to 3 levels of lift.

Due to the green sugars and vegetable proteins in Hnectar’s formula, it provides a reflective grey coverage – a perfect option for clients who want natural-looking, well-blended hair instead of opaque or matte coverage.

When combined with a higher developer, Hnectar can also be used to provide up to 3 levels of lift, without compromising the integrity of the hair.

You guessed it! This week, it’s all about autumn-inspired hair colors. As Fall approaches, many clients will be looking for a bolder, richer look to greet the season.

Birch Blonde Hair Color Formula

Hair by Jesse N Lisa Lilley

Blonde hair for Fall? Why not? Many people will be getting red hair and going blonde is the perfect way to stand out.

Roots Blended Down: Oway Hcolor 6.0 Natural Dark Blonde + Oway Hcolor 7.1 Ash Blonde

Toner on Ends: Oway Hcolor 11.17 Frosted Platinum

Hydrangea Hair Color Formula

Hair by Passang Tsamchoe of Ingenious Salon

The best thing about Fall is you find hair color inspiration from just about anywhere. Hydrangeas? Yes please.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 7.66 Deep Red Blonde + Oway Hcolor 0.6 Red Booster/Tone Corrector + Oway Hcolor 0.7 Purple Booster/Tone Corrector with 15vol

Autumn Sea Hair Color Formula

Hair by Kai Fujimoto

Many clients would come to clients with a pastel hair photo from Pinterest in hand, without realizing the process it takes to achieve the color. Kai breaks down the process below (which took him 5 hours to complete).

New Growth Root Stretch + Shadow Root: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 30 Volume Cream Developer

Gloss on Shadow Root: 10g Oway Hcolor 0.1 Ash Booster/Tone Corrector + 10g Oway Htone 9 Volume Cream Developer + 40drops Oway Hmelt Blue Charm

Blue Shadow root on Mid Roots (Above Shadow Root): 20g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Mysterious Purple + 40 drops Oway Hmelt Blue Charm

Mids: 40g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Green Harmony + 20 drops Oway Hmelt Blue Charm

Color Melt into 2 Formulas for Ends

Ends (1): 40g Oway Hmilk No Stress Conditioning Treatment + 10 drops Oway Hmelt Blue Charm + 10 drops Oway Hmelt Mysterious Purple

Ends (2): 40g Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 1g Oway Hcolor 0.8 Blue Booster/Tone Corrector + 40g Oway Htone 9 Volume Cream Developer + 20 drops Oway Hmelt Mysterious Purple + 20 drops Oway Hmelt Blue Charm

Carmine Hair Color Formula

Hair by Marie-Anne Tsoukalas

If your client wants to have dimension on her red hair, foiliage may be what you need. Marie-Anne did a full head foils, alternating them with one foil taking the root mixture and the second foil with the formula below.

Roots: Half O&M CØR.color 5.4 Light Copper Brown + Half O&M CØR.color 5.75 Light Chocolate Brown with O&M CØR.color 10 vol Activator

Foiliage (Full Head): Alternating Foils with Root Formula

Second Foils: O&M CØR.color 5.6 Light Violet Brown with O&M CØR.color 10 vol Activator Halfway Down

Melted Down Roots to Mids: O&M CØR.color 6.4 Dark Copper Blonde with O&M CØR.color 20 vol Activator

Color 1: O&M CØR.color 55.55 Light Red Intense Brown + O&M CØR.color 8.43 Light Copper Gold Blonde with O&M CØR.color 3.5 vol Activator

Color 2 (Melted): O&M CØR.color 5.6 Light Violet Brow with O&M CØR.color 55.55 Light Red Intense Brown

Root Color to Mids (Melted): O&M CØR.color 8.43 Light Copper Gold Blonde

Combed Color Through

Redbud Hair Color Formula

Hair by Tu Organics

Make your reds shine brighter when you style using Oway. Tu used our Oway Smoothing fluid, Thermal Stress Protector and Glamshine Cloud to make the hues and highlights stand out even more.

Roots: Oway Hcolor 7.66 Deep Red Blonde + Oway Hcolor 7.6 Red Blonde + Oway Hcolor 0.6 Red Booster/Tone Corrector with 40vol (30mins)

Ends: Oway Hcolor 7.6 Red Blonde + Oway Hcolor 0.6 Red Booster/Tone Corrector with Oway Htone 9 Volume Cream Developer (15mins)

Purple Ash Hair Color Formula

Hair by Desiree Cerda of The Moon Room

In order to achieve fashion colors such as this, hair should be at least at a Level 9 or 10, which can be quite stressful on the hair. But with our Oway Hbleach’s super gentle formula, hair integrity is preserved.

Prelightened to Level 9 with Oway Hbleach Butter Cream Lightener

Toner (30mins): 20g Oway Hcolor 9.1 Ash Very Light Blonde + 20g Oway Hcolor 11.17 Frosted Platinum + 5g Oway Hcolor 0.7 Purple Booster/Tone Corrector + 20 drops Oway Hmelt Mysterious Purple + 20 drops Oway Hmelt Blue Charm with 65g Oway Htone 9 Volume Cream Developer

Is your salon ready for the influx of clients requesting for crimson and purple hues? Don’t worry – we got the hair color formulas to help you get your clients ready this Fall!

Maple Syrup Hair Color Formula

Hair by Lindsay Kotay

Cool, vibrant reds are hard to achieve when you’re not using the right color line. Re-create this gorgeous redhead with the formula below!

Base: 10g O&M CØR.color 5.0 Light Brown + 10g O&M CØR.color 5.6 Light Violet Brown + 20g O&M CØR.color 6.34 Dark Golden Copper Blonde + 50g 15vol

Mids: 20g O&M CØR.color 8.43 Light Copper Gold Blonde + 10g O&M CØR.color 5.6 Light Violet Brown + 45g O&M CØR.color 10 vol Activator

Ends: 10g O&M CØR.color 8.43 Light Copper Gold Blonde + 15g O&M CØR.color 10 vol Activator

Cinnamon Toast Hair Color Formula

Hair by Abigail Waldrum

This client previously had a natural 6/7.1 root with a few balayaged blonde highlights. She wanted something new to greet the season, so a redhead she became.

Root: 1 oz O&M CØR.color 7.0 Blonde + 0.5 oz O&M CØR.color 6.43 Dark Copper Gold Blonde + 0.5 oz O&M CØR.color 7.34 Golden Copper Blonde with O&M CØR.color 20 vol Activator

Melted Root Color in Triangular Ribbons

Mids/Ends: 1 oz O&M CØR.color 0.00 Clear + 0.5 oz O&M CØR.color 6.43 Dark Copper Gold Blonde + 0.5 oz O&M CØR.color 7.34 Golden Copper Blonde + 0.25 oz O&M CØR.color 7.0 Blonde with O&M CØR.color 5 vol Activator

Blueberry Spritzer Hair Color Formula

Hair by Paprika Velour

Fall may be a season known for its rich, warm colors. But if your client is looking to change things up, this beautiful blue color might just be what she needs.

Prelightened with O&M Ammonia Free Pearl White Powder Lightener

Roots Toner (10mins): 45g O&M CØR.color Ice Toner + 5g O&M CØR.color 0.11 Ash Pure Color with 2 parts O&M CØR.color 5 vol Activator

Pulled through for Additional 15mins

Butterscotch Hair Color Formula

Hair by Erica Walker

With pumpkin spice season about to start, you’ll be seeing many variations of this popular hue. As hairstylists, what better way to embrace the season than through a hair color?

Foils & Balayage with Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer to Level 5

Then Highlighted to a Level 8 with Foiled Lowlights Alternating Oway Hcolor 7.44 Deep Coppery Blonde + Oway Hcolor 6.77 Deep Purple Dark Blonde

Tapped Out Roots with Oway Hcolor 5.0 Natural Light Brown

Pulled Through in between the Foils Leaving Some Highlights Blonde

Berry Brunch Hair Color Formula

Hair by Kai Fujimoto

When it comes to unicorn hair, everyone in the #HolisticHairTribe can count on Kai. However, this ravishing all-over Raspberry color is a refreshing addition to his amazing body of work.

Color: Oway Hcolor 6.66 Deep Red Dark Blonde + Oway Hcolor 6.77 Deep Purple Dark Blonde with Oway Hcatalyst 20 Volume Cream Developer + Oway Hmelt Mysterious Purple

Purple Tea Hair Color Formula

Hair by Stephenie Montie

Healthy, shiny is the new trend. And this is exactly what you get when you use our ammonia-free hair color line – Oway.

Alternating Sections on Prelightened Balayage:

Oway Hcolor 4.77 Deep Purple Brown + Oway Hcolor 1.8 Blue Black with Oway Hcolor 0.8 Blue Booster

Everyone loves to have their hair colored, but not everyone is aware of the maintenance required to keep it looking fresh and vibrant. So, it’s not surprising that many clients would come back to the salon after a wash or two, complaining about their hair color fading so quickly.

In order for hair color to work, it needs an alkaline to open the hair cuticles and allow hair color molecules to penetrate the cortex of the hair. Some traditional professional hair colors contain ammonia, which act as the alkalizing agent, but because of its negative health effects more holistic brands like Oway and Original Mineral chose to eliminate ammonia from their formula and use a milder, safer alkalizing agent in its place, a non-gaseous substance called Monethanolamine (MEA). Compared to ammonia which blasts open the hair cuticles causing hair damage, MEA slowly opens the cuticles.

1. Wash hair less frequently.

Most permanent hair colors can last for about six weeks as hair is continuously exposed to color-fading elements like UV radiation, heat, and toxins that weaken the hair. Washing the hair frequently will only strip away the hair’s natural oils that lock in the pigments. Shampooing 2-3 times a week is advised.

2.  Go sulfate-free.

Sulfates, also known as sodium lauryl sulfate or SLS, contain salt that strip away the hair’s natural moisture. When the hair is dehydrated, the hair cuticles are raised which makes it easy for hair color pigments to escape. We highly recommend using an organic sulfate-free shampoo specifically formulated for color-treated hair to help cleanse the hair and guard color from fading.

3. Use color-conditioning hair masks with phytopigments.

Some shampoos can be acidic, which dries out the hair. Following with a conditioner made for color-treated hair will help neutralize the hair’s pH and bring back lost moisture and shine. Using hair masks with phytopigments, like Oway Hmelt Mask, doesn’t hurt as well. These kinds of color-conditioning treatments contain plant-based pigments extracted from antioxidant-rich botanicals which help boost the hair color’s vibrancy and longevity.

4. Avoid using heat as much as you can.

Heat is the hair’s enemy, especially dyed hair. Color-treated hair is susceptible to damage and fading – adding heat to the equation makes it more fragile. Heat leaches color molecules out of the hair as it opens up the cuticles. If your clients must use heat, using the lowest heat setting while showering and styling are highly recommended.

5. Choose hair products that offer UV and heat protection.

Heat and ultraviolet radiation are detrimental to the health of the hair. Give the strands another layer of protection by using a heat protectant like Oway’s Thermal Stress Protector. It does not only prevent heat damage but it also helps lock in shine and moisture.

6. Eat a balanced diet.

Sometimes, the hair’s ability to retain color vibrancy is not only because of external aggressors like heat and environmental toxins. It can also be because of your clients’ diet and health. Are they consuming enough iron and vitamin B-rich foods? These nutrients help keep the hair strong, healthy, and lustrous.

7. Don’t forget your vitamins.

Are they getting enough vitamins and minerals from the food they eat? The good news is, there are always supplements. Essential vitamins like Biotin, Iron, and Vitamin C strengthen weak hair and improve texture by supplying the body with antioxidants that fight free radicals.

8. Exercise. Exercise. Exercise.

Exercise helps burn stress hormones and keeps blood and oxygen flowing throughout the body (and that includes the scalp). As a result, the hair looks super shiny and healthy.

9. But remember to moisturize your hair after a workout.

All that sweat from working out can dry out the hair, so after taking a shower, make sure they moisturize their hair by incorporating some organic serums into their styling routine to re-hydrate the hair.

Bring on the Fall hues! This week, it’s all about transitioning clients to Autumn-inspired hair colors.

Pretzel Brown Hair Color Formula

Hair by Kayla Evans

From blonde to copper brown. This hue is perfect for clients who are used to O&M’s cool tones but want to go bold this season.

Grown out Natural Level 7

Roots: 30g O&M CØR.color 6.0 Dark Blonde + 10g O&M CØR.color 6.4 Dark Copper Blonde + O&M CØR.color 10 vol Activator

Mids to Ends: O&M CØR.color 7.4 Copper Blonde + O&M CØR.color 10 vol Activator

Funnel Cake Hair Color Formula

Hair by Tori Ibbitson

Natural-looking blondes are the best blondes. Scattered foiling is a great technique for when you’re trying to achieve that look.

Scattered Foil: O&M Ammonia Free Pearl Blue Powder Lightener with 3vol

Freehand Random Pieces: 10g O&M CØR.color 7.0 Blonde + 2g O&M CØR.color 10.8 Lightest Pearl Blonde with O&M CØR.color 10 vol Activator

Root Shadow Toner: O&M CØR.color 7.0 Blonde with O&M CØR.color 3.5 vol Activator

Ends: O&M CØR.color 10.8 Lightest Pearl Blonde with O&M CØR.color 3.5 vol Activator

Sangria Cone Hair Color Formula

Hair by Meredith Blake

Bold, rich hues are popular for fall. But this year, it all about adding depth and dimension – and this is something Meredith is good at.

Painted with O&M Paint Powder Clay Lightener + O&M CØR.color 40 vol Activator

Toner (Damp Hair): Oway Hcolor 5.56 Red Mahogany Light Blonde  + Oway Hcolor 4.5 Mahogany Brown  + Oway Htone 9 Volume Cream Developer for 10-15 mins

Chocolate Carnival Hair Color Formula

Hair by Caitlin Helle

This Chocolate hair color is great for clients who want to dip their toes into going lighter. Or for those who like rich tones with little to no warmth.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Roots: O&M CØR.color 4.0 Brown

Toner (Ends): O&M CØR.color 7.75 Chocolate Blonde + O&M CØR.color 8.0 Light Blonde

Caramel Apple Hair Color Formula

Hair by Kai Fujimoto

Don’t you just love the shine from Oway Hnectar? Kai used the shades from our Blonding & Toning Kit to help his client get ready for Fall.

Natural Level 7

Highlights: Oway Hbleach Butter Cream Lightener + Oway Htone 9 Volume Cream Developer

Lowlights: Oway Hnectar 7.0 Natural Blonde + Oway Hcatalyst 20 Volume Cream Developer

Toner (Roots): 30g Oway Hcolor 7.1 Ash Blonde + 10g Oway Hcolor 8.01 Ash Natural Light Blonde  + Oway Htone 9 Volume Cream Developer

Washed and Toned (Hnectar)

Roots: 10g Oway Hnectar 8.0 Natural Light Blonde + 5g Oway Hnectar 8.1 Nordic Light Blonde + 5g Oway Hnectar 6.1 Nordic Dark Blonde + Oway Htone 9 Volume Cream Developer

Mid-ends: 15g Oway Hnectar 9.1 Nordic Very Light Blonde + 5g Oway Hnectar 9.0 Natural Very Light Blonde + Oway Htone 9 Volume Cream Developer

Purple Ice Hair Color Formula

Hair by Paul Bellantoni

The cut, the color, the styling: Everything is perfection! This is what happens when you let artists do their thing.

Level 7 Natural; Block Coloring

Root Touch Up: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 20 Volume Cream Developer

Underneath: Oway Hcolor 1.8 Blue Black with Oway Htone 9 Volume Cream Developer

Toner: 20g Oway Hcolor 11.17 Frosted Platinum + 5g Oway Hcolor 1.8 Blue Black with Oway Htone 9 Volume Cream Developer

This Breast Cancer Awareness Month, we chatted with Original & Mineral stylist and owner of Alkemi Salon, Marie-Anne Tsoukalas, on what inspired her to become a stylist and how she fell in love with O&M CØR.color.

How did you decide that you wanted to be hairdresser?

I’ve wanted to be a hairdresser since I was a little girl. I can’t remember being anything else. Ever. I cut every single doll’s hair that I ever owned. I cut my own hair, my friend’s hair and even children’s hair at my kindergarten. I still have the heads of some of my Barbie dolls that I cut and colored with food coloring.

My passion burned from the pit of my stomach. I would concoct potions out of clothing bleach and household detergents. I would “tone” my hair with mercurochrome and sit for hours in the sun with lemon juice and bicarbonate of soda on my head. I would beg my mother to let me purchase color from the pharmacy, but she would always say no. While she would do her grocery shopping, I would go to the toiletry aisle and look at the back of the Clairol packet and read the list of ingredients. I was enchanted by these boxes of magic. The very idea that you could predict the EXACT outcome was amazing to me.

One day my mother went to the local salon and had a perm. “How does your hair STAY curly?” The hairdresser looked up at me. Her jaw stopped it’s rhythmic chewing. “What?” “How does it stay curly? Even after you wet it?” I had practiced wetting my hair and drying it around pencils but the curls would return after they got wet again. I never really got a satisfactory answer from that black clad stylist. Maybe she was taken back by the fact that I was only 9 years old and had a self-cut asymmetric bob.

My life took many ups and downs but there was one constant. My determination for answers. My yearning to be a hairdresser. I studied after school, got my masters and then studied further to become a color technician. The more I learned the more I wanted to know. I became entranced. I went on to become an educator and won prestigious prizes and accolades. Life has this way of throwing you curve balls and Hairdressing became my silver lining. The light at the end of the tunnel.

Many say that a stylist is only as good as the products and tools they use. Do you agree?

To me, hair is art. And the product I use is my medium. The hair is my canvas. So for me what I use is extremely important. It has a ripple effect. I want the best quality and I dislike not being in control. As a stylist, while we can’t always control our canvas, we can control the paint we use. O&M helps me control my canvas. Nourish it. Make it better.

An artist needs not only good paint with fine pigments, but also the quality of the canvas plays an integral role in the end result. The more I use O&M and the more my client uses O&M at home, the better my canvas. The health of the artist as well as the environment in which the art shall be exhibited are also key factors. If my hands burn while I paint, or my client is not comfortable while I’m being creative, this is not a good sign. And this is where I feel O&M is the ONLY range that meets ALL my needs.

I was also touched by the story of how O&M was created because I also developed contact dermatitis on my hands due to years of exposure to harsh chemicals in the salon. I am blessed to be able to have found O&M. I document every single color I do behind the chair in the hopes of creating awareness of this phenomenal product. I feel that once you have become enlightened and become aware of the difference between O&M and traditional color, you have NO excuse NOT to use it.

What makes O&M such a groundbreaking line for you?

As a product, it is simply superb. It has stunning ingredients, it spreads well, and “paints well”. The mixing ratio makes it affordable and less wasteful. The packaging is recyclable. The colors are predictable and wide-ranging. There are no harsh smells, the color is easy to clean off the bowls and brushes and doesn’t stain the skin or hands easily.

As for what is does to my “canvas”, because the color range does not contain Ammonia, PPD, or Resorcinol, the whole experience is so much better for my client. There’s no Gluten or Soy in the formulations so the scalp stays calm during the tinting process. Due to the exclusion of PPD, most allergic reactions are alleviated. Ammonia has been replaced by MEA, a safer alkaline alternative. Ammonia is the conventional catalyst in the oxidation process, which creates harsh fumes and causes irritation, red eyes and hair damage. Most importantly, O&M has also removed Resorcinol from their tints. Resorcinol is a popular coloring agent that is proven to be extremely detrimental to the human immune system and the planet. Now if you can imagine every single hair salon in the world on a Saturday rinsing just one client, and that resorcinol running down the drain…

And then there is the “Free from Five Formulation”, which is the ethos behind all the O&M Care and Styling products:

1. No SLS
2. No Parabens
3. No Propylene Glycol
4. No MIT
5. No Triclosan

All the ingredients are vegan and certified by PETA as cruelty-free.

Which EVER way you look at it… Environmentally, ethically, health wise or financially. There is no reason to ever use another brand. Why would you want to use something that damages YOUR health? Why would you want to use something that damages your client’s hair and health? Why would you want something that damages the environment? That is tested on animals?

I use O&M because it would be an ethical crime to use anything else. I’ve been a salon owner, stylist, educator, color technician, worked on shoots, and in every area of the industry. But I think I have truly found my calling. I want to spread awareness not only to my clients but to other stylists as well, so they can share it with their clients. I want to be an O&M advocate. As an industry, we have a responsibility for the footprints we leave behind.

October is Breast Cancer Awareness Month. Can you share a Pink Hair Color formula that our Holistic Hair Tribe can re-create in their salons?

Absolutely! For this look, my goal was to achieve a soft hair color that’s feminine and subtle. I wanted to create a look that’s wearable and classy, keeping within the O&M vision of bringing nature and luxury together.

I therefore adapted my technique and color choice accordingly. I specifically chose tones that would flatter my particular model and would help me create enough pink “ribbons” to honor Breast Cancer Awareness, without it being too overpowering and unnatural-looking.

Please describe your process.

I started by cleansing the hair with O&M Original Detox Shampoo and then shampooed once with O&M Fine Intellect Shampoo as I find it helps even out the porosity. No conditioner or treatment was applied. I prefer working on clean blow-dried hair with the basic cut in place as my canvas, then Ieaving the texturizing and personalization for after the color. This way I achieve a far better end result. I know exactly where I want to place my accents, shadows, and sections. I can be very precise and have almost zero waste. This is better for your pocket and the environment. It’s like building a house. First you build the walls, then you paint them.

Sectioning is paramount. Clean sections, combs and clips. This goes hand in hand with your clean products.

Firstly, I sectioned the hair into four quadrants. Making the partings where the model’s hair usually falls open and over the radial line like a hot cross bun. I painted the roots (approximately 5cm) with half O&M CØR.color 7.11 Intense Ash Blonde and half O&M CØR.color 8.16 Light Ash Violet Blonde and O&M CØR.color 10 vol Activator 1:1.5 (referred to as root mixture from now on)

I then mixed:

FOIL ONE

Bowl 1: O&M CØR.color 9.6 Very Light Violet Blonde with O&M CØR.color 10 vol Activator (Ratio 1:1.5)

(midlength mixture foil #1)

Bowl 2: O&M CØR.color Dusty Pink Toner with 5 vol (Ratio 1:1.5)

(end mixture foil number 1)

FOIL TWO

Bowl 1: 3/4 O&M CØR.color Pale Pink Toner plus 1/4 O&M CØR.color Lilac Toner with 5vol ratio 1:1.5

(End mixture)

PRO TIP: A good tip is to mark each bowl (I do this with stickers).

I then proceeded to weave sections with my tailcomb and “balayaged” the root mixture a bit further down and applied the 9.6 to half the mid lengths from the direction of the mid lengths up, leaving a tiny gap between the root mixture (this is to ensure the brush stays clean and the colors do not mix). Then, I painted the Dusty Pink about 2mm below where the 9.6 ends and painted it all the way to the ends.

From where the root mixture ends, I blended the darker color downwards with my finger, almost like finger painting. I isolated these in foils, so they did not smudge onto the other hair. I was careful to fold the foils in such a way that the three colors didn’t overlap and mix or press too hard that the product would squish out or leak.

With the second foil, I “dragged” the root smudge about three to four cm’s lower, alternating this measurement as the head shape changes and as I worked up from the nape, making sure that the second foil in my pattern has a longer root mixture application than the first. The reason for this is to create depth and texture. Each foil creates contrast for the next.

I now painted the mixture from Bowl 1 for FOIL TWO, also making sure to apply it a few mm’s from where the root color ended, and then finger blending the colors together and carefully folding and closing the foil in the same way I folded the first one.

I began at the nape so as not to smudge or mess product on the “clean hair”. Then from the hair line around the face, I worked towards the back of each of those squares.

When I had foiled the whole head, alternating between finer and chunkier weaves depending on where I wanted to place my lighter or darker “ribbons”, I mixed my final mixture.

This mixture was for the hair remaining between the foils. I mixed O&M CØR.color 10.6 Lightest Violet Blonde with O&M CØR.color 20 vol Activator with a ratio of 1:1.5. I used 20 vol because I wanted to smooth out any lines that may have formed where the root color had ended because it had already developed by now. I applied it around the face first and worked backwards. I rubbed the color over the line of demarcation where the root color ended on the mid lengths. Then I got a small plastic bag and put a dark towel around my model’s shoulders.

I’m not advocating that you should do the same. This is just how I do it. But to make sure I have a seamless blend, I took off my gloves and got two towels. A wet one and a dry one. And then from the nape, I removed the foils one by one (That’s what the bag is for). As I removed the foil, with my naked hands I blended the colors on the hair, making sure that all the hair is saturated, and the blend is smooth. I feel it is too slippery with gloves and even if you dry your gloves with a towel you can never be sure they are clean. With bare hands I can FEEL the hair, wipe my hands with my wet towel and dry them with the dry one and know for sure my hands are clean and dry between each foil. As a sufferer of contact dermatitis for many years and almost having to end my career, O&M saved me. I believe if you have to wear gloves, it can’t possibly be healthy in the long run.

Once that was done, I took my model to the basin and emulsified the color at her hairline, then rinsed. Shampooed twice with O&M Hydrate & Conquer Shampoo and then ended with the fantastic O&M Seven Day Miracle Moisture Masque.

This way of dimensional foiling, or “foiliage” as I like to call it, is a very good way to do color corrections or big changes that would usually require multiple services in one application. It takes much longer but the results are worth it. You only have to process each strand once and have absolute control.

Another reason I love O&M is that I have the confidence to do hair painting and “repair work”. Knowing that the products I use do not have ammonia and unnecessary chemicals, the hair is not compromised as it would be with traditional brands. I can mix creativity and innovation to produce high-quality work while maintaining the integrity of then hair. Most importantly, I do not have to rush against the clock because I know it’s gentle on the hair and scalp, and won’t over process.

Every year, we scour the globe with Oway to find the most beautiful Oway salons. This year, 5 green salons from North America have been chosen as one of the best 50W Salons in 2018.

If you’re looking for interior design and retail display ideas, these beautiful spaces will definitely inspire you to begin creating your own.

Join us in congratulating these holistic hairstylists and salon owners!

Owned by Simply Organic Beauty Educator Bailey Lyn Simon, Periwinkle Beauty Studio is the most charming holistic hair salon you will ever find in Geismar, LA. From treating hair loss concerns to making magic with color, this rustic studio is where she treats her clients to a multi-sensorial experience behind the chair.

Her use of soft colors and adorable decors truly complements her personality as a holistic hair stylist and the Organic Way of life aesthetic.

Tucked into the bustling streets of Brooklyn, ARCO New York is an eco-salon that offers holistic hair services unlike any other salons in the neighborhood. The space combines modern luxury with sustainability – a place where, according to Owner Gary Levin, “you get glamour and chic-ness of a Manhattan salon with a non-pretentious approach.”

Nestled between Downtown San Jose and the historic Rose Garden District, Bigsby House is a visionary hair salon known for their space’s understated sophistication and minimalist lifestyle.

The salon was founded in 2012 by Lisa and Leti Marquez, and has since attracted quite a following of passionate and eco-conscious stylists and clients.

Known as a farm-to-table salon and barbershop, Ever Green Salon & Barbering Co. is built by Jolie and Michael Faulkner after failing to find a salon space that offers ethical, holistic hair products.

Now, Ever Green Salon & Barbering Co. is one of the most prominent eco-friendly salon and barbershop in Portland, OR.

Located in New Brunswick, Canada, Studio RōZ opened to the holistic hair community in July 2017. Owned by Joline Langis, the salon combines industrial elements with natural influences to create an eco-friendly design aesthetic.

Apply to be a featured 2019 Oway Salon!

Are you an Oway salon and proud of your space?

This could be your chance to be featured in Oway’s 50W Salons Book in 2019! Simply fill out the form below and attach 5 high-resolution photos of different areas of your salon.

Deadline for submission is on November 26, 2018. Winners will be notified by Simply Organic Beauty in Winter 2019.

To changing salons for the better!

In the past, we’ve been led to believe that it’s impossible to condition and nourish the hair during a chemical process. That belief is changing. CØR.restore, Original & Mineral’s new, restorative treatment for all salon color services has arrived in North America.

If you missed yesterday’s O&M CØR.restore Launch & Learn Online Training, you know we got your back! Here are the five things you missed about this exciting new product!

O&M CØR.restore is an in-salon 2-step treatment.

The O&M CØR.restore in-salon treatment is composed of a liquid blend of Amino Acids, called Part 1 – Liquid. It is made to be used during a chemical process to protect and nourish the hair. The second component is Part 2 – Balm, a restorative cream designed to replump the keratin protein within the hair. When used together, these two assist the stylist into looking after the condition of hair during or after a service.

It uses a blend of Amino Acids and Organic Elements to re-link hair bonds and preserve the keratin structure during technical services.

The Amino Acids and complex of Organic Elements in O&M CØR.restore aid in building protein and hydrating the hair. This blend is essentially the basic components of a healthy hair that we’re driving back and relinking to the remaining proteins in the fiber. It’s made up of the following:

• Arginine – Stimulates Hair Growth
• Glycine – Slows Aging Process
• Alanine – Helps Retain Color
• Serine – Strengthens the Hair
• Valine – Nourishes the Hair Fiber
• Proline – Builds Collagen
• Threonine – Provides Protein and Collagen
• Isoleucine – Plumps and Fills the Hair
• Histidine – Strengthens the Hair Shaft
• Aspartic Acid – Conditions Strands
• Sodium PCA – Preserves Moisture
• Phenylalanine – Helps Prevent Fading

It works with any salon service.

From lightening, coloring to even using it as a stand-alone treatment, O&M CØR.restore can be used alongside any type of service. Unlike other hair treatments, the chemistry of CØR.restore does not interfere with your lighteners, pigments, perms and activators.

There are different Mixing Ratios for every treatment.

While it can be used with any type of service, there are mixing ratios you need to follow to maximize the benefits of this amazing product. For the detailed step-by-step instructions, watch the video above!

COLOR SERVICES

LIGHTENING SERVICES

STAND-ALONE TREATMENT

CØR.restore can also help increase the longevity of your hair color.

By adding Part 1 in your client’s lowlights or pastel hair colors, the amino acids in CØR.restore can help bond the hair and the color, locking it in. On the other hand, combining Part 1 and Part 2 will add longevity to all types of hair color.

Apart from these amazing facts, CØR.restore is a profitable addition to your salon services. Because it is exclusive to professionals, adding this treatment alongside your services can help bring in an increase of sales of $2,010/ kit when priced at $30+ per treatment.